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EA has released a new trailer of Need For Speed SHIFT along with a smattering of new screens and we're all revved up about it. Not only does the action look super-slick even for a NFS title, but the racing is extremely reminiscent of Codemasters' awesome GRID.

EA has announced that the next Need for Speed game, dubbed Need for Speed: The Run, will release on November 15 in North America, and November 17 in Europe. The game will be powered by DICE's Frostbite 2 engine - the same being used for Battlefield 3 - and is being developed by Black Box, which is responsible for many NFS games, as well as the Skate series...

It takes a pretty talented driver to outrace someone in a high-powered sports car on a snow covered mountain road, but it takes a different kind of driver to try and outrace 10 tons of falling snow. To be fair though, watching a bright orange BMW M3 GTS and an Audi R8 slam into barriers and each other as they drift through sleet and ice is pretty exciting. Though if I’d plunked the cash down for one of these in real life, I’d probably just carefully cruise around at 35 mph, terrified of scratches and speeding tickets.

EA showcased some gameplay from the upcoming Need For Speed entry The Run, revealing that the game will feature both in-car and out of car action. The game will also apparently incorporate the AutoLog feature into the main story, tracking your progress on a massive coast to coast race, Cannonball Run style.

Our song inspiration comes from a trailer that just barely made in time for consideration. Oh, you haven't seen the Call of Duty Escalation DLC trailer?! Well, obviously we love that Rolling Stones jam, but to distinguish ourselves we chose this remix by DJ Earworm which mashes up “Gimme Shelter” with Moguai & Tocadisco “Freaks.” We think you’ll find it mixes damn well with choice cuts of L.A. Noire, Star Wars: The Old Republic, Call of Juarez: The Cartel and the newly unveiled Need For Speed: The Run. See all the trailers in their entirety after the jump...

Oh really? “The following is actual gameplay” from the Limited Edition of Need for Speed: The Run, is it, Black Box? If that's true, Need for Speed: The Run is going to be pretty difficult to control, with viewing angles ranging from “panoramic” to “macro-close” and not a behind-the-car camera in sight. What is this, Need for Speed: Resident Evil 2? Semantic quibbling aside, this is the first-look car-heads have got at the new Porsche, one of the three vehicles exclusive to the game's Limited Edition. The 911 Carrera S, Lamborghini Aventador and 2012 Chevrolet Camaro ZL1 certainly give off the general air of “goes fast, looks nice” required of automobiles that cost more than your family has made since leaving the Old Country...

The new trailer for Need for Speed: The Run focuses on two of its cast's more notable assets. The clip highlights the presence of Sports Illustrated models Chrissy Teigen and Irina Shayk within the title. Besides lending their voices to the cast, Teigen and Shayk appear in-game as BFFs competing against your character. There's rather a lot of seemingly-unrelated footage of the pair's day-jobs before the clip gets round to showing them in the game, but that's just how trailers are nowadays. Go figure...

Electronics Arts has announced a partnership with Adidas to produce a limited edition run of exclusive Need for Speed: The Run branded Superstar shoes. Billed by EA as “iconic,” the adidas shoes will also appear on the feet of NFSTR’s protagonist Jack Rourke in the upcoming story-driven racer…

Christina Hendricks appearing in live action is unforgettable whether it’s as part of Mad Men’s stellar cast or via Google image search results , so seeing a digital representation of her should be only be about 25 percent less striking by our estimation. Today EA revealed that its upcoming entry in the Need for Speed franchise, Need for Speed: The Run, features the stunning actress playing what seems to be the lead’s love interest. Oh, and a guy named Sean Farris from Vampire Diaries plays that lead whom she’ll be interested in...