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Madden NFL 07
Music has been a focal point of many of EA's titles for years, and now the publishing giant has gone a step further by forming its own music label.
In a joint venture with Nettwerk One Music, the new LA-based Artwerk record label will sign both new and established artists, the first of which will be Junkie XL, who worked on music for Madden, SSX Blur and Need for Speed Carbon games.
EA will use its games as a worldwide marketing tool to promote its artists.
"For the past five years, EA has ...
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