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Brothers in Arms: Hell's Highway

Also known as: BiA

Gaming's biggest price drops

8 games forced to undercut the competition

Words: Chris Antista, GamesRadar US

Every gamer goes crazy for the great taste of low prices! As such, Valve founder sent forth a verbal boot to the ass at this year’s DICE summit, decrying publishers for rigid prices and an inability to keep the marketplace in flux. The internet rejoiced.

 

The example provided was an early February ’09 50% price drop of the breakout zombie hit, Left 4 Dead. Gamers bit, and sales of the game rose an unprecedented 3000%, with overall sales besting the original launch performance.

Valve benefited. Gamers benefited. More importantly, even the Steam service saw a dramatic jump due to the whole shebang. Apparently, a show of good faith can do volumes in bridging the increasingly cynical gap between company and consumer. Better still, it proves that lower prices don’t have to be the exclusive territory of outright retail failure.

We’re only now coming to grips with life in a post L4D world, so price drops are more of a concession than anything else. “You won’t pay that amount? Fine! Perhaps you’ll fork over this amount, Cheapskate McFrugalbody!” To the best of our recollection, we’re looking back on standout games that threw in the retail towel considerably ahead of schedule.

 


Ah Haze… the original Killzone 2. As a high profile exclusive on the least successful PlayStation console ever, the hopes and dreams of the every gamer who invested that gargantuan chunk of change was riding on Free Radical’s latest FPS. Armed with a killer pedigree, nifty drug abuse mechanic, and exclusive Nu Metal ditty, multiplayer bragging rights seemed just an oft-delayed day away for PS3 owners.

Wouldn’t you know it? Review scores entered the arena and crapped on the whole parade. Given the preemptive hype, Haze took a critical bullet and limped onto game shelves in late May of ‘08. Three weeks after the sullied expectations, Haze got $20 pounds lighter and has continued dropping ever since. Copies have been spotted in the wild for as low $10, and that’s a price that’s damn near review proof.


 
40 Comments
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adertysohck  - 8 months 7 days ago 
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theturbolemming  - 8 months 7 days ago 
I couldn't believe it when they announced that they were price-dropping L4D. Too bad I already bought it...
Yellowhat17  - 8 months 7 days ago 
Niiice Chris. Can't wait to have it discussed on TDar.
Cybermaster  - 8 months 7 days ago 
I was expecting the GameCube to be on the list. It was due to sell for £180, but in the end only went for £125 because Microsoft dropped the Xbox's price.
FrozenImplosion  - 8 months 7 days ago 
beyond good and evil was waaaaay underrated i loved it :) it was the first gamecube game that i loved. Thats terrible that they pack it in with cheese :(
Tasty_Pasta  - 8 months 7 days ago 
I can't believe I missed the L4D price drop. I was totally planning on buying it, but I procrastinated a little too much...and now I'm L4Dless. It's too bad. Actually, the only reason I ever bought Bioshock was because Steam did a 50% off deal.
jamminontha1n2  - 8 months 7 days ago 
Oh man, I wished that more games would be given away more games for free in string cheese. Games and string cheese are two of my favorite things.
ReCaptcha: 1941 Liege
435  - 8 months 7 days ago 
I picked up Dark Sector yesterday for $3, new.
batman5273  - 8 months 7 days ago 
DRINK ANOTHER BEER CHRIS!!
Thequestion 121  - 8 months 7 days ago 
I really want Beyond Good and Evil. i can't find it anywhere!!!
ingsoc  - 8 months 7 days ago 
Poor Hell's Highway. I just finished playing it and loved it. Now that I have caught myself up by finishing Far Cry 2, Fallout 3 and (it'll come to me) I can honestly say that Hell's Highway is my personal choice for 2008 game of the year. It was just completely awesome. It took everything that was great about the first two, improved it, threw in a real story and beautifully integrated the cover mechanic from Rainbow Six Vegas while making a host of other improvements. Not sure how it would play on a console but for this one is well worth the full MSRP.
GoldenMe  - 8 months 7 days ago 
My god. The cheese is now win.
sarge51  - 8 months 7 days ago 
Thequestion 121, both Steam and Direct2drive have Beyond Good & Evil for $10.
flare149  - 8 months 7 days ago 
I thought Dark Sector was good. Reviewers counted it down because it "borrowed" from RE4, but that didn't make it any less fun and the glaive was awesome.

Haze deserved it after Ubisoft f***** it up
kicking222  - 8 months 7 days ago 
My best friend picked up "BG&E" literally the week after it came out for $20. That was a happy day for being cheap, but a sad day for good games.
SkinnyJr  - 8 months 7 days ago 
I REALLY liked Dark Sector. Imo, it was worth the $60. $9.99 is an absolute steal.
Peefree  - 8 months 7 days ago 
Oh man I wish I managed to get BG&E with some cheese. I went to buy it on Steam recently but it's 2000/XP only and I don't feel like digging out my PS2...
Ravenbom  - 8 months 7 days ago 
Not to mention Mirror's Edge and the new Prince of Persia which are both pretty cheap right now. I picked up Prince of Persia for $25 not too long ago...
Hurricrane  - 8 months 7 days ago 
wow... they were giving BG&E away in STRING CHEESE!!?!! BLASPHEMY!
NanoElite666  - 8 months 7 days ago 
I can attest to picking up Dark Sector pretty cheap. Found it sitting on the shelf at Best Buy whilst doing the after-holiday shopping last year for $17. Had it been more, I probably would have only ultimately rented the game to play through, but since I enjoyed the demo, $17 for a PS3 game was a steal.

Mark of Kri is pure awesome (still haven't gotten around to the sequel). I remember that was one of the earlier PS2 games I got, picked up at a friggin' Toys R Us in the holiday season of 2001. Still have it to this day, and wish I could play it again; unfortunately, I don't have a working PS2 at the moment, and my PS3 doesn't play PS2 games...
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