Battlefield gamers beware: by opening a copy of Battlefield 2142 and participating in a game requiring Internet access, you're agreeing to have Electronic Arts and one of their in-game advertising associates, IGA Worldwide, study you. A printed disclaimer provided with the game states the game will be monitoring "advertising data" to determine what ads are serviced to individual players.
Tipper Nic directs our attention to this forum post, where we read of a disheartening little slip of paper that suggests some seriously gross spyware will be installed along with Battlefield 2142, all in the name of in-game advertising:
EA and DICE have announced the schedule and download locations for the much anticipated Battlefield 2142 Demo, featuring the Sidi Power Plant map. Players may join EU or PAC forces as they fight for control over this high tech key asset situated in a barren gorge in northern Africa. This Friday (10/6/06) players can take the next step in the Battlefield universe and challenge their friends in both the new Titan Game Mode and the legendary Conquest Game Mode.
Battlefield 2142, EA's next game in the series, has just been announced by EA/DICE to have gone gold.
DICE's Marcus Nilsson discusses the lessons learned from Battlefield 2 and how their next title in the franchise will come away stronger.