Anoop Gantayat: Looks like we're going to be getting new collaboration news for Yakuza 4 every week until the game's Spring release. Following up on last week's pachinko tie-up announcement, Sega announced today a tie-up with Darts Live, a company that produces Darts Live darts machines.
Anoop Gantayat: With its vast array of real world product tie-ins, one might have mistakenly assumed that the Yakuza series has been using in-game advertising technology since the original PS2 entry. With part 4, Sega will be tapping true in-game ad tech through Double Fusion Japan.
Anoop Gantayat: And just like that, Sega's tie-up campaign for Yakuza 4 begins. Now claiming the honor held in the past by such brands as Don Quijoti and Matsuya is online pachinko virual world 777town.net.
Kotaku writes:
Yaris, an Arcade racing shooter that is free to download via Xbox Live in the US and Canada,it is the first advergame to be distributed over Microsoft's online games service, reports the New York Times.
Hop into a Toyota Yaris and drive it on crazy tracks loaded with stubborn obstacles, cool powerups, and intense enemy action. The relentlessly twisted courses in Yaris might have loops or even be tube-shaped, but the Yaris never has to worry about sliding off track, as it defies gravity by scaling side-walls and going all topsy-turvy. Equip your Yaris with an arsenal of weapons to take out your adversaries, but be careful to avoid enemy fire, because once your shields are depleted, so is the game.
Publisher Atlus has sent over a new selection of screenshots from its upcoming card-based PSP strategy RPG Yggdra Union.
Ubisoft has announced that Your Shape featuring Jenny McCarthy, the newest available fitness video game for the Nintendo Wii, is now available at retail. The game is packaged with a camera peripheral and features Jenny McCarthy providing you with a personalized, effective and comprehensive work-out. The webcam makes the game controller-free.