Old Spice model responds to Cliff Bleszinski, Gears of War best played shirtless

Viral marketing campaign points pectorals towards gamers

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Above: Thanks to the internet, game designers and deodorant spokespersons can finally have an open dialogue

The Old Spice model has just posted a video response to a tweet from Gears of War designer Cliff Bleszinski – and it’s really funny. That is all.

July 13, 2010