New Assassin's Creed 3 trailer stirs the soul

Get your muskets ready, folks, because this new trailer for Assassin's Creed 3 is going to make you want to go out and snipe some Redcoats. Yes, even if you're British. 

We're starting to worry things might get a little bit awkward between us and GamesRadar UK when Assassin's Creed III comes out. On one hand, it looks like a stellar game that most people will enjoy. On the other hand, it doesn't look much like ACIII will be very understanding when it comes to the position of the British.

Also, we're really hoping ACIII includes a level where you play that woman with an ax defending her children.


  • Tyrlanae - July 5, 2012 12:51 p.m.

    I'm really curious to see the other side of this. So far the entire add campaign has been American biased and vilifying to the British, even though Ubisoft said Connor would be neutral and the Templars would be on both sides of the fight. I'm not going to go on the "OMG JINGOIST!" tirade, but I do wish the advertising wasn't so one sided, and I'm from the USA. Honestly, I learned about the war in school, from our perspective. I'm more interested to see the British perspective that we weren't taught, and to see the game take a more neutral stance like previous AC titles. Because war is ugly, and people are dying on both sides regardless of allegiance - and I bet a lot of the British soldiers were throwing away their youth just the same. Game looks bloody amazing either way, guess all of the questions will be answered when we finally get our hands on it in October! I can't wait!
  • TheCakeIsaPie - July 5, 2012 1 p.m.

    I think that this trailer is America-centric because of its close proximity to Independence Day. Still, I agree with you on that.
  • Zeapron - July 5, 2012 3:02 p.m.

    Maybe the add-campaign is being America-centric to make it seem that Colonials were the through and through good guys, and possibly through the first half of the game, only to end up with some big plot twist, which turns everything upside down.
  • Meleedragon27 - July 5, 2012 8:46 p.m.

    Given how the AC games have handled historical events of the past, I think it's safe to say that the super-patriotic vibes these AC3 trailers have been giving off is just a ploy from the marketing department: The U.S. is a big market, and the game obviously has a lot of stuff that panders to that crowd, so pander to them and make them think it's some super-patriotic game (even if it isn't) in order to boost sales and revenue. Because of this, it's unlikely Ubisoft's marketing department is going to do much, if anything, to cater to the Brits; the American Revolution wasn't even very popular in the UK and Europe as a whole doesn't seem too big on national pride (I hear most buildings and houses don't even have their country's flag flapping about somewhere on them), so you can't really cater to them like you would with us Americans. As someone who can see through the marketing ploy, just remember that as AC fans, we currently have no reason to believe the developers would stoop to the level that Ubi's marketing team is implying.
  • KidKatana - July 6, 2012 1:31 a.m.

    Totally agree, I think it's far more likely to be a marketing ploy to get more US pre-orders. At least I hope so, being British. I'd like an even-handed story too. I'm curious about your comment about flags. It's true that most buildings in Europe don't display their nation's flag, but your inference is that most buildings/houses in America do. Can that really be true?
  • daniel-scott - July 6, 2012 5:02 a.m.

    Yes its true. I raise/lower the flag at my house every day and most homes on my block also have the flag of the country where the family originates from, but the US flag is flown higher then that one.
  • Tyrlanae - July 6, 2012 10:38 a.m.

    In my experience it depends on where you live in the US and your background growing up. No one in my neighborhood, then or now, hangs a flag anywhere. I'm not going to put a target on myself by trying to classify what areas of the country do or don't more often, but it is a sectional thing - it happens in some areas and not others. It's... odd, though I don't agree with the statement that the "Europeans don't have national pride because they don't hang their flag", I don't think you need a flag to have pride in your nation. I also agree that the marketing campaign is largely pro-American because we're a large sales market. However, like Mr. Groen hints at, the marketing has to be making the UK market feel a little awkward, or at least is creating awkwardness between the two. I don't, personally, see the harm in marketing both sides, but some of the more... "patriotic" Americans might react badly to seeing it from the British perspective, sadly.
  • Meleedragon27 - July 6, 2012 2:34 p.m.

    I think I worded my comment wrong about Europe not being big on national pride. I didn't mean they didn't have national pride at all (and you're right in that you don't need a flag to show patriotism) and I'd be lying if I said I never came across any patriotic Europeans (most of whom were British, curiously enough). I meant it more as a cultural thing; the Europeans don't seem to be as... vocal... about their love of their homeland as Americans are. Yeah, there's obviously the patriots and nationalists out there, but that behavior doesn't seem to be as ingrained into their culture like it is here in the States.
  • Meleedragon27 - July 6, 2012 2:22 p.m.

    Tyrlanae said it best - it largely depends on what part of the US you're in, but it's a common sight for the most part. Where I live, it seems to be largely half-and-half; not every house has a flag waving about, but you'd be hard-pressed to find a street that doesn't have at least one flag hanging from somebody's house.
  • Crypto140 - July 5, 2012 1:08 p.m.

    I think this trailer shows the desperation of the normal citizens during the war, not so much Britian is evil. But it is true that there hasn't been anything showing the netrality that Ubisoft promised.
  • Budisawesome - July 5, 2012 1:32 p.m.

    Assassins creed 4 homo erectus :D
  • Thebigbob22934 - July 5, 2012 1:52 p.m.

    Only way I could see it acting neutral would be if the Continental army spurned the Assassin's aid in exchange for Templar assistance, namely from France. It would help to explain how the Templars grew so powerful in modern times and provide Connor a reasonable excuse for taking out the Revolutionaries.
  • Tyrlanae - July 5, 2012 2:08 p.m.

    That is a fantastic idea. Or there would be Templar corruption and influence among the upper echelons of the Colonial forces via Templar agents and allies, possibly from the French. That would create a unique situation in which Connor would have to covertly hunt them down, as being discovered assassinating Colonial allies would gain him the ire of both sides. This is all speculated from the fact that the Colonial forces seem fairly non-aggressive towards Connor, so he has to be allied with them in some way.
  • Redeater - July 5, 2012 1:58 p.m.

    "When I refuse to learn the history of a country I'll never see." This trailer was decent but they sure picked a silly line even if it was spoken by a child.
  • DoctorCrazy - July 5, 2012 2:28 p.m.

    And I wonder why people say Americans are ignorant of the rest of the world. That line didn't help at all.
  • Dman3981 - July 5, 2012 8:48 p.m.

    Yeah that was pretty ignorant thing to say.
  • robotdickens - July 5, 2012 2:01 p.m.

    I think we all can agree Ubisoft (or otherwise the studio who keeps making these trailers) makes beautiful trailers.
  • Tronto13 - July 5, 2012 3:13 p.m.

    The one-sided nature of the trailers etc are confusing to me really. It's not the fact that I'm annoyed that it is always red coats under attack or portrayed as sinister and "evil" because I'm British its because I'm unsure how it will fit into the templar storyline. As bigbob said the whole Templar, and in extension of masonic "sects/cults," are so prevalent in American History. Even characters within the game who have been named as allies have alleged links to the masons/templars (George Washington being the big one). It makes me wonder how they are then going to fit this into the story. My guess would be that the Assassins side (possibly unknowingly) with the bluecoats who are Templar who then at a later date betray the Assassins leading to where we are in the modern lineage of Desmonds story where the Templars are in power and the Assassins are scattered.
  • Markoose16 - July 5, 2012 6:11 p.m.

    Hopefully as it gets closer to release there will be a trailer that at least hints at American Templars because right now it feels like all the trailers are the Good guys USA vs the Bad Guys UK instead of what series is supposed to be about, Assassins vs Templars. A bit of balance needs to be shown and the US can't be constantly shown as angelic good guys. Something about the slave trade would be interesting too as this is an interesting time for it, especially as the Americans could be shown as more 'evil' than Britain regarding treatment of slaves.
  • MenWithCandy - July 6, 2012 3:37 a.m.

    Watch it muted.

Showing 1-20 of 30 comments

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