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Netflix's scheme to offer videogames with its digital and mail-order entertainment service has officially been squashed for good. This week, Netflix CEO Reed Hastings told investors the company has “no plans” to move forward with the gaming initiative, however it is looking into streaming 3D content for its film and TV offerings. You know, if that's any consolation.
The ill-fated videogame expansion was announced last September, and was suppose to launch as a key component of Qwikster, Netflix's newly formed division dedicated solely to its mail-order service. Trumpeting the new gaming option in his blog at the time, Hasting wrote, “Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow.”
Sadly, the corporate split was just not meant to be. One month later, Hastings backtracked on his decision to separate Netflix into two divisions, effectively killing Qwikster and placing its videogame plans in limbo.
There you have it - the final word. Are you disappointed by Netflix's confirmation? More to the point: do you even remember Qwikster?
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