Netflix is making a play for the
games-by-mail market with the introduction of PS3, Xbox 360 and Wii titles to
its direct-to-home rental service. The games will be offered as an account
upgrade, and launch alongside Qwikster, a newly created Netflix division formed
to handle the company's mail order empire.
The gaming additions and corporate split
were revealed by Netflix CEO Reed Hastings and Qwikster boss Andy Reditch in a video that further explained Qwikster's
formation and apologized for any confusion surrounding Netflix's recent price hike.
“One improvement we will make at launch is to add
a video games upgrade option, similar to our upgrade option for Blu-ray, for
those who want to rent Wii, PS3 and Xbox 360 games,” Hastings explained in an
accompanying blog post. “Members have been asking for video games for
many years, and now that DVD by mail has its own team, we are finally getting it
done. Other improvements will follow.”
The new Qwikster name and video game rentals are
slated to roll out “in a few weeks”. Will you be signing up?
GamesRadar is the premiere source for everything that matters in the world of video games. Casual or core, console or handheld - whatever systems you own or whatever genres you love, GamesRadar is there to filter out what's worth your time and to help you get even more from your games. We deliver the best advice, the most in-depth features, expert reviews, and the essential guides for all the top games.