Netflix adding video games rentals, rebranding mail service as 'Qwikster'

Netflix is making a play for the games-by-mail market with the introduction of PS3, Xbox 360 and Wii titles to its direct-to-home rental service. The games will be offered as an account upgrade, and launch alongside Qwikster, a newly created Netflix division formed to handle the company's mail order empire.

The gaming additions and corporate split were revealed by Netflix CEO Reed Hastings and Qwikster boss Andy Reditch in a video that further explained Qwikster's formation and apologized for any confusion surrounding Netflix's recent price hike.

“One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games,” Hastings explained in an accompanying blog post. “Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow.”

The new Qwikster name and video game rentals are slated to roll out “in a few weeks”. Will you be signing up?

Sep 19, 2011




  • practicallyhitler - September 19, 2011 10:45 p.m.

    Specifics will be VERY important here. Mostly, I'd like to see the game service offered separately, rather than piggybacking on the movie rentals, which I don't need. Redbox is way better for that.
  • RamenDragon - September 19, 2011 6:53 p.m.

    So if I can stream movies to my console via my Netflix account, will I be able to do the same thing with games? It's already on a video game console and everything.
  • Spybreak8 - September 19, 2011 2:31 p.m.

    Kinda cool if there shipping is faster than Gamefly's and I'm going to hazard it will be.
  • Nomaddic - September 19, 2011 2:31 p.m.

    So in two months Netflix has made their cheap and easy service more expensive and more complicated. Awesome.
  • JoeMasturbaby - September 19, 2011 12:51 p.m.

    also they really need to get more content on the streaming feature. I've had it for 2 weeks and already watched everything i wanted to, and im not sure how often the instant stream gets updated, but im bored as crap with netflix right now.
  • Thequestion 121 - September 19, 2011 12:45 p.m.

    Well, these are definitely interesting developments with Netflix. I'm still loyal and will get quikster. It's just a name change. Also, video game rentals are nice too.
  • badgraphix1 - September 19, 2011 12:31 p.m.

    Currently have Gamefly. If the prices for this are better I might cancel it and just get a Netflix upgrade.
  • IAmJohnGalt - September 19, 2011 12:20 p.m.

    How can anybody currently using Gamefly not think this is great news? Netflix has the infrastructure to get you a new game within 2-3 days of sending your current game back. By comparison Gamefly usually ranges from 5-8!
  • PReNDeL21 - September 19, 2011 6:46 p.m.

    That depends. I get my games in less than 2 days after I send them back. What Gamefly needs are more warehouses because Netflix has triple of what Gamefly has. If Netflix is cheaper and allows you to keep your games, I'm in. I'm gonna try it out first, in the meantime though, I'll stick with Gamefly.
  • oryanbelt - September 19, 2011 12:14 p.m.

    unless it beats Gamefly's prices, gonna stay with them
  • tokengirlstfu - September 19, 2011 12:03 p.m.

    I want numbers. I want the plan prices. I want to make an informed decision.
  • 510BrotherPanda - September 19, 2011 11:41 a.m.

    I wonder if Nestle and their brown rabbit will have any issues with the name of this new program...
  • db1331 - September 19, 2011 11:30 a.m.

    I've only ever had their streaming service, so none of these changes effect me. I rarely even use Netflix at home (the wife does somewhat), but it's a real godsend at work.
  • GamesRadarCharlieBarratt - September 19, 2011 11:12 a.m.

    Two queues... ugh.
  • ArbokDaKobra - September 19, 2011 3:44 p.m.

    My thoughts exactly...
  • practicallyhitler - September 19, 2011 10:49 p.m.

    There were 2 queues before, an instant one and a rental one, weren't there? Also, the word "queue" doesn't look like a real word when you type it...
  • therawski - September 19, 2011 10:55 a.m.

    I recently read about this elsewhere, before I was upset but okay with sucking up the cost of the price hike, now I'm canceling for sure.
  • JoeMasturbaby - September 19, 2011 12:49 p.m.

    you dont HAVE to sign up for the upgrade you know.

Showing 1-18 of 18 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000


Connect with Facebook

Log in using Facebook to share comments, games, status update and other activity easily with your Facebook feed.