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Netflix is making a play for the games-by-mail market with the introduction of PS3, Xbox 360 and Wii titles to its direct-to-home rental service. The games will be offered as an account upgrade, and launch alongside Qwikster, a newly created Netflix division formed to handle the company's mail order empire.
The gaming additions and corporate split were revealed by Netflix CEO Reed Hastings and Qwikster boss Andy Reditch in a video that further explained Qwikster's formation and apologized for any confusion surrounding Netflix's recent price hike.
“One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games,” Hastings explained in an accompanying blog post. “Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow.”
The new Qwikster name and video game rentals are slated to roll out “in a few weeks”. Will you be signing up?
Sep 19, 2011
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