Electronic Arts' new instalment of Need For Speed, the cops-'n'-customisers racer Most Wanted, is the new favourite for being the Christmas number one.
According to Ladbrokes, Most Wanted has knocked off the top spot.
Indeed, such has been the enthusiasm for NFS, the betting shop is only offering even odds for it now. Narnia, now down to fourth, is currently 6/1, as are King Kong and Harry Potter and the Goblet of Fire, which are in second and third places respectively.
Meanwhile, Microsoft's big 360 driving hope Project Gotham Racing 3 languishes down at 16th, with odds of 33/1.
Gotham has big potential returns, but with - and an unspecified number of them either in flames, hanging from string or in the post between eBay customers - it's surprisingly risky too. Meanwhile, the chances of gamesradar.com fully understanding betting any time soon are 100/1 x 9.
The full rundown looks like this:
NFS Most Wanted evens Harry Potter And The Goblet Of Fire 6/1 King Kong 6/1 The Chronicles of Narnia 6/1 Crazy Frog Racer 10/1 Call of Duty 2: Big Red One 16/1 Prince of Persia The Two Thrones 16/1 FIFA '06 20/1 Pro Evolution Soccer 5 20/1 The Sims 2 20/1 Half-Life 2 25/1 Civilization 4 33/1 EyeToy 3 33/1 Football Manager 2006 33/1 GTA Liberty City Stories 33/1 Project Gotham Racing 3 33/1 Resident Evil 4 33/1 Singstar '80s 33/1 Star Wars Battlefront 2 33/1 True Crime NYC 33/1 WWE Smackdown vs RAW 2006 33/1 50 Cent Bulletproof 33/1 Spongebob Squarepants: Lights, Camera, Pants 50/1