When the final books about 2008’s movie season are written, they will say that the greatest viral campaign was all for… Well, The Dark Knight.
But after that, chances are there’ll be a special mention for Tropic Thunder, which has been making us laugh well ahead of the film itself arriving with the mockumentary trailer Rain Of Madness.
The next stage has gone live, and it’s great: an entire website for Ben Stiller’s action hero Tugg Speedman. We don’t want to spoil too much, so click on over for a filmography (complete with sites for the movies), a preening biography and a link to Tuggman’s favourite charity. He’s all about the pandas, man.