You know it. Ice-T knows it. And it looks like Electronic Arts knows it, too. When speaking about the expected sales for Medal of Honor in a Q1 2011 earnings call, EA Chief Operating Officer John Schappert said, “I don’t expect to topple either Halo or CoD this year.” The conservative projection for sales was framed by an optimistic outlook for more successful EA titles in the future with claims that the publisher will take a ‘leadership position’ in the FPS genre in a few years.
Above: EA’s John Schappert knows that Medal of Honor won’t outsell CoD: Black Ops or Halo: Reach, but believes the publisher can take back a ‘leadership position’ in the FPS genre in a few years
“Between Battlefield and Medal of Honor, we’re going to see a substantial increase in our share against the FPS sector in calendar year ’10 versus ’09, ’08, ’07, ’06, pick the year… I think we got a shot at getting back into a leadership position over the next couple of years,” said Schappert.
“And just watch this space for news we bring you on future titles, sort of in calendar 2011 and beyond. But make no mistake, we think we’ve got the people and the brands to take the leadership back in the FPS space.”
Aug 4, 2010