Adam Levine isn’t happy with how his image is being used in Activision’s 2009 music game Band Hero. The Maroon 5 frontman, basketball clutch shooter, and current judge on NBC’s reality show The Voice, Levine has filed suit in Los Angeles Superior Court alleging he was unaware his likeness would be used to perform songs from other artists. The suit also claims that the soulful pop singer never agreed to have his avatar sing using “female voices.”
It’s not just the mere affront of singing like a girl that bothers Levine. The suit alleges other artists were asked permission to have their avatars used in a similar manner, and that other artists received a higher fee for their participation.

Above: That’s Adam Levine in the middle. Every time someone uses his avatar to sing with “female voices” in Band Hero, his hairline recedes by half a millimeter
The suit is seeking unspecified damages for breach of contract, fraudulent inducement, violation of common-law right of publicity, and unfair business acts or practices.
Levine’s suit follows one filed in 2009 by the band No Doubt, alleging a similar claim. Activision has also come under fire from Courtney Love for using her deceased husband Kurt Cobain’s image in Guitar Hero 5, but she did not pursue legal action surrounding Nirvana’s frontman.
Aug 5, 2011
Source: Gamasutra
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Purity66618 - August 8, 2011 2:29 p.m.