Rather than directly promoting the film, Lionsgate have opted to share an in-film promo of the celebratory circuit that Katniss (Jennifer Lawrence) and Peeta (Josh Hutcherson) will be making through the Districts of Panem.
As the pair were victorious at the 74th annual Hunger Games, part of their responsibility as winners involves the Victory Tour, which takes in all of the 12 Districts, as a reminder of the importance of the yearly battle-to-the-death ritual.
Having upstaged President Snow with their joint win of the Games, Katniss and Peeta have to watch their backs on tour, which explains the stony resilience on their photogenic faces.
Check out the posters in full below:
Building excitement for the film without revealing too many secrets is a welcome move; let’s hope Catching Fire doles out some more viral material over the coming months.
The Hunger Games: Catching Fire opens in the UK on 22 November 2013.