Nov 6, 2007
Any publication that covers entertainment tends to get a lot of weird promotional stuff in the mail, and GamesRadar is no exception. Today, though, we received what might be the most elaborate promo for a game we've ever seen, coming in the form of two plastic bags filled with ominously sealed evidence envelopes and a letter marked "URGENT PLEASE READ."
The whole package was put together to accompany a reviewable copy of Kane & Lynch: Dead Men - the über-gritty crime shooter about a hard-bitten mercenary forced to work alongside a medicated psychopath - and the amount of effort that went into it deserves special recognition. The full package came with seven sealed, marked evidence envelopes, containing blood-smeared aviator sunglasses; a prescription bottle with a few capsules inside (they were empty, we checked); a boxed cotton swab for lab specimens; a half-burnt airline ticket to LAX from Venezuela; three empty bullet casings; a pair of latex gloves; and a key. And then there was the "URGENT" letter itself, purporting to be from journalist Peter Stack, who warns of a secret criminal society known as The 7 and directs us to his blog at Peterstack7.com.
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