Of course, the games industry pales in significance to the likes of Google - which is rumored to sport hundreds of thousands of servers - but energy saving and other environmental concerns are becoming priorities for every successful company. “As much as 30% of energy in the UK is wasted, costing businesses millions each year,” says Joanna Bacon, PR for the Carbon Trust group.
Surprisingly, Valve, Ubisoft and EA all declined to provide feedback for this article. Blizzard “won’t be able to comment on this,” while ELSPA - the body representing the British computer and videogame industry - is “unable to comment… As it’s not something that we have full information on.”
As we know, recycling is a big part of environmentalism, and the industry is dead-set against second-hand game sales. Could this be the reason behind the silence? Perhaps downloadable content is the route to reducing energy consumption. Only Valve can tell.