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Gaming's most blatant product placement

Invertebrates go on killing spree thanks to energy juice

Trying to sell us stuff in: Worms 3D


Apparently, sentient war-hardened worms love to slurp down a bit of Red Bull before they go into battle. Sod using Holy Hand Grenades or exploding sheep to blow away enemy mud-munchers. All we need is a few sips of taurine-based liquid goodness.


Sims get Alienware PCs to while away the hours

Trying to sell us stuff in: The Sims 2

This is EA at the naughty height of its product-placing ways. Not content with devouring hundreds of hours of our lives with the horrendously addictive life sim, it saw fit to give our little make believe people real life products. Real life products like a cutting edge PC that most likely embarrassed whatever rig we were running the Sims on at the time. Subsequently making us go out to endulge a ridiculous impulse purchase. Hey, we were glad to do it. We ain't having no Sim besting us in the PC department. What are we, communists?


Sam Fisher makes sure he has minty fresh breath with real life gum

Trying to sell us stuff in: Splinter Cell: Chaos Theory


Sam Fisher is a bus pass-wielding badass, no doubt. But we must admit to losing a little respect for him every time he pauses to freshen his breath mid top secret mission. We're sure those Airwaves make your breath smell ace and all, Sam. But next time, how about spending less time trying to peddle gum on us and more creating a satisfying ending for the first time in your series' history? Just a suggestion.  


Tony Hawk endorses phone for all our skating needs

Trying to sell us stuff in: Tony Hawk's Project 8

The Birdman didn't get to be one of the most stinking rich sportsmen in history without delving into a little product endorsement in between all the ollies and 900s. His games are no different, with Project 8's Nokia 93 phone helping us navigate its career mode and gander at skating videos. Still, it's nowhere near as offensive as trying to make us buy a tacky 100 buck plastic board, eh? For shame Activision. For shame.


Mobster quenches thirst with every licensed beverage known to man

Trying to sell you stuff in: Yakuza 3

The little slice of Tokyo Kiryu Kazuma calls home in Yakuza 3 is scarily authentic. Fully working Sega arcades, an exhaustive array of shops and literally every licensed drink in the history of throat refreshment. If Kaz isn't healing himself with some C.C. Lemon or Boss Coffee, he's belting out Karaoke tunes while slowly cooking his liver thanks to Suntory Whiskey.


Above: We couldn't actually find a picture of the in-game C.C.  Lemon, but we're pretty sure its inclusion goes something like this

Apr 8, 2010


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31 comments

  • Hexateuch - April 10, 2010 5:31 p.m.

    James Bond works for MI6, not M16.
  • kaittybee - April 10, 2010 4:08 p.m.

    this is just disturbing... it's like advertizing the new marilyn manson cd in hello kitty. it just doesnt work! i never realized just how much product placement was in games, and now i dont think i'll ever be the same again... xD
  • AndyGiff93 - April 10, 2010 9:26 a.m.

    Tony Hawk's games have always had loads of product placement in. Obviously the Skating makes add to authenticity, but Nokia, McDonalds and Range Rover or whatever car make it was in one of the T.H.U.G. games is just there to make a few (or a lot of) pennies...
  • egregious - April 9, 2010 10:01 p.m.

    Pretty sure the Yakuza games have also tried to sell me Pepsi, Gatorade, a bunch of Suntory stuff, and a bottle of Jack to brush my teeth with.
  • Drumdoctor - April 9, 2010 8:03 p.m.

    Should have mentioned Skate 2. Every billboard in that game had an advertisement on it, and that was a lot of billboards too, with some being fairly large.
  • c03n3nj0 - April 9, 2010 7:40 p.m.

    I never knew CalorieMate was a real brand...
  • pin316 - April 9, 2010 1:51 p.m.

    MEtal Gear Solid: Peace Walker.....WRONG! That's actually Mountain Dew endorsing Big Boss - how could you even think it's the other way around - Mountain Dew = EXTREME! Oh, and we should all feel ok about this, as at least none of it's as bad a I, Robot...i actually burst out laughing in the cinema when the Fresh Prince busted his 'vintage 2004' sneakers on the table
  • philipshaw - April 9, 2010 10:38 a.m.

    I think Yakuza 3 gets it right, loved walking into a bar abd ordering some Jack Daniel
  • jmcgrotty - April 9, 2010 6:35 a.m.

    I accept that I am in the minority on this, but I find using real products in games adds another level of immersion to it. So far, I've purposefully typed in captchas wrong 7 times in a row and it's accepted it. Let's go for 8.
  • The_Tingler - April 9, 2010 4:29 a.m.

    Um, Zool? Cool Spot? Mick and Mack in McDonald Land? That one with Quavers and ants? I think this article should've been titled 'Gaming's most blatant product placement in the last few years'.
  • SeriousSean - April 9, 2010 12:30 a.m.

    As long is it's intellectual shit like Playboy it's all good.
  • lovinmyps3 - April 8, 2010 11:56 p.m.

    Metal Gear does have a lot of product placement. The iPod was cool though!
  • Cyberninja - April 8, 2010 10:25 p.m.

    I dont really mind the product placement after i buy the games i have no money for more stuff anyway
  • RebornKusabi - April 8, 2010 9:59 p.m.

    I played through MGS4 and there was tons of licensed crap in that game. I mean, I love that game but seriously, WHY WOULD AN IPOD STILL BE USED BY SOMEONE IN 2014!?!? I never used that item, got all of the emblems and weapons, all of that... but I never used that dumbass marketing item... [Metal Gear Solid 4] does have what I consider one of the best openings in a video game ever though so it all evens out.
  • TheManWithTheGoldenController - April 8, 2010 9:21 p.m.

    Playboy in MGS4 ftw xD
  • QWERTYCommander - April 8, 2010 9:15 p.m.

    Project 8 wasn't the only one advertising Nokia. They've been doing that since Pro Skater 4, in the form of little blimps.
  • chrisbg99 - April 8, 2010 8:51 p.m.

    What? No Pikmin 2?
  • EliaKimTheGigas - April 8, 2010 7:47 p.m.

    I cannot believe you forgot Fight Night Round 3. Being able to purchase Dodge boxing gear or having the Burger King accompany you to the ring. I thought that game was worse than all of these.
  • JoeMasturbaby - April 8, 2010 7:23 p.m.

    Dole Banana's super monkey ball 2.
  • KnightDehumidifier - April 8, 2010 6:46 p.m.

    I still think it is funny that in the current-gen Bionic Commando was advertising for Tricell. Then again, in any once-thriving metropolis is rampant advertising for Nvidia.

Showing 1-20 of 31 comments

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