GamesRadar's E3 2010 awards

How better to placate a room full of bored games journalists than by giving them all a free new 360 each, eh? After enduring a tedious conference that spent too much time on Kinect and trying to convince said reporters that not using a controller ‘is the future’, Microsoft head-honcho Don Mattrick announced the new Xbox 360 and that every person in the hall could have one gratis. Cue: A standing ovation that we’re sure was as much because the conference was over as it was to be receiving a free console.

Runner-up: Sony’s sagging press conference

Sony started off proceedings with a bang then soon descended into monotony with chatter about PS2 and PSP. Then, just as the lull kicked in, they wheeled out the charming Kevin Butler to pick things up again. Saved from winning this award.

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.