Main offense: Large, disgusting tongue
What went wrong: Tongues are gross. Swollen, overgrown tongues that nearly drag the ground are unacceptably gross. Lickitung is especially distressing because he constantly looks like he's freaked out by his own tongue. Sometimes he even looks like he's trying to tear it out of his mouth, and other times he just waves his arms in panic, like he's choking on it. Quite disturbing.
Lesson learned: His evolution, Lickilicky, looks a bit more comfortable with his own smaller, less disturbing tongue.