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First chapter of Fable III will be free, episodic releases to follow

Peter Molyneux of Lionhead Studios recently announced that Fable III will be broken down into downloadable episodes for sale on Xbox LIVE shortly after the title hits store shelves. The announcement came during the Game Horizon conference. “Soon after the retail launch we’re doing episodic. We break it down in chapters. We give away the first chapter entirely free, the first hour,” explained Molyneux.

By pursuing a traditional retail release in addition to an episodic release, Lionhead Studios is hoping to sell more than five million units of Fable III. “We are driving to sell more than five million units and to make a profit in excess of $150 million. We have to do that because if a franchise doesn’t reach that level it will inevitably wither,” continued Molyneux.



The original Fable broke sales records when it released in 2004, selling over 600,000 copies during its first month and more than two million copies by 2006. Fable II also did well when it released in 2008, selling 790,000 copies during its first month. As of March this year, approximately 3.5 million copies of Fable II had been sold.

Source: CVG

Jun 30, 2010

12 comments

  • thor0997 - July 1, 2010 4:51 p.m.

    HE figured out what was wrong with the first two games!!! People grind on the lower levels or just stock up on gold with the house renting feature. Then they buy the best weapons. The rest of the game is a walk in the park. Game is broken. Now, if they limit the time of play, they limit how much you can grind, they make you play through a structured path. If they make pay for each segment I wont buy it. I want to buy the whole game.
  • JohnDagger - June 30, 2010 11:11 p.m.

    This is actually an interesting idea, but it only works when done properly. It usually is only successfully when there is enough reason to do so, such as a tv series like game. I thought this was best done by Siren: Bloodcurse, but we'll just have to see how this turns out.
  • Thorton - June 30, 2010 10:36 p.m.

    This sounds like what they did with Fable 2, cause you can buy that one in episodes on live too.
  • r3ap3r - June 30, 2010 8:16 p.m.

    i think its a cool way of distributing and selling ur game though i do think that it needs to be done with so that everyone can get it in both chunks or in physical copy form. plus i hope 4 once peter isn't just over hyping the shit out of his own game.
  • Its_JKro - June 30, 2010 7:05 p.m.

    Everyone calm down Peter also said that after the first free hour you can buy the next episode or you can buy the entire game on top of buying a physical copy of the game at a store.
  • JohnnyMaverik - June 30, 2010 7:04 p.m.

    @ Firestorm You do know you'll probably end up paying more money for the same amount of game this way? 10 chunks of 4-6 hours at say 10-15 bucks a chunk = oh shit they just screwed you. To be fair though I miss-read the article through the red haze of WTF!ness, giving people a choice is a good thing, although I still kinda fail to see the point of releasing it in episodes along side a full release. Anyway, my bad.
  • JohnnyMaverik - June 30, 2010 6:43 p.m.

    More fail from Lionhead. Episodic RPG? LOL! no -_-
  • lovinmyps3 - June 30, 2010 6:33 p.m.

    I still need to play Fable II.
  • crumbdunky - June 30, 2010 6:32 p.m.

    @JADENkOTOR-yeah, that's what it means. I share your hatred of chunks of games like this being pursued. Games like Fable REALLY don't suit it unless the structure has changed a hell of a lot either. Seriously, how does episodic work that well when a lot of quests need you to access different, locked areas of the world map? Frustration awaits, methinks , as that's the kind of thing that keeps me(anyway) playing when I might otherwise sack it and if I had to wait a month for the next bit I'd definitely be offski! Imagine, you've been playing a few hours, have got right into it when you look up and ALL your remaining quests are unavailable because you haven't got the episode(yet) that unlocks areas you need to go to!? It's also a thick way to buy your games,imho, because by the time the full numbervof episodes is avaiable on line the actual game will be cheap as effin chips at the shops! It's just ANOTHER way to try and rip us off by making out you can have a bit now for pennies but if you add the pennies up you'll always lose out despite the fact that DD costs them WAY,WAY less than proper disc based games do. wen we finally get some of the savings passed on I might change my tune but so far DD has simply been a massive, massive rip off bar none.
  • vinicusg.t.guedes - June 30, 2010 6:28 p.m.

    I hope the game doesn't suck. I hate when developers design a game with focus on selling 10mi copies instead of focusing on an unique and epic experience. I am hoping that Fable III will be the reason that I want to buy a 360, but only time will tell. Who knows, i might even get a Wii on 2011. No need to say that I am more than happy with the ps3 2010/11 holiday lineup :)
  • Fiirestorm21 - June 30, 2010 6:26 p.m.

    Wow, if I understand this right, this is actually a great move by Peter Molyneux. Unlike the JADENkOTOR I'm actually all for digital distribution, and breaking a game up into more digestible, less expensive chunks I think is an important business move for the industry. The problem I think is when the player is required to do both, like in Alan Wake. It needs to be optional, one way or the other, and I think that's what Molyneux is going for here, and I'm fully supportive of it.
  • JADENkOTOR - June 30, 2010 6:21 p.m.

    So does a retail release mean that i can still purchase the game in its entirety from the store? I can not stand this download only shit and refuse to buy a game in chunks. and I really want this game as Im a HUGE fan of the series.

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