The word "visceral" describes things that impact the soft internals of a body (particularly those of the stomach or ‘abdomen’ to get all sciencey on you) and there's a good reason why it frequently describes boxing. Graphics or physics alone won't get the job done; a good boxing game has to make you feel like you're about to get slugged.
EA has a reputation for delivering the experience of professional sports in a way that goes beyond the simple rules of the game, and Fight Night Round 3 hungers to be a flawless example.
Focusing on the white-hot core of seething rage that is the sport of kings, Fight Night Round 3 hopes to turn the chest-thumping and show-boating of real boxers into a personal experience; rivalries can erupt into knuckle-tearing street brawls at press conferences or even at the scales while weighing in before a fight. Expanding on the previous Haymaker system, Fight Night Round 3 adheres to a “one punch can change a fight” concept: Flash KO punches can shift fight dynamics instantly or start an arcadey and innovative first-person mini-game that resembles the old-school pleasures of Nintendo's Punch-Out!!