Meanwhile, Rowling herself was finding it hard to leave Hogwarts in the past with the announcement of Pottermore, an online experience designed to add a whole wealth of detail to the original stories.
With the last book having been published some four years previously, Rowling was striving to keep the franchise alive for fans eager to spend more time in the world of Potter and chums, with users able to create their own house profile (Gryffindor for us, please) and accrue merit points, wand upgrades, potion recipes etc.
In addition to those interactive facets, reams of new material had been added to flesh out the original stories, with Rowling posting her own thoughts on key junctures of the story, alongside pages of previously unpublished text.
“I wanted to give something back to the fans that have followed Harry so devotedly over the years,” said Rowling, “and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have.”