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Why Japanese box art is better...

... except when it's not. Nine astounding differences between East and West

Words: Charlie Barratt, GamesRadar US

Some countries just do things better than other countries. America exports films and fast food; France is famous for its wine and snooty red berets; Cuba has cigars and dudes named Castro. And Japan, in addition to many other feats of geek-related awesomeness, can claim the coolest and most creative videogame box art in the world.

You've seen cover comparisons before, of course, but have you ever wondered exactly what makes the Japanese versions so preferable? Or why gamers are constantly complaining about the mangled translations? We did, and after scouring through hundreds of examples, we discovered these nine undeniable trends.


Game covers are usually pretty predictable. Is it a shooting game? Put a gun on the front! Is it a cartoon action game? Make sure to include a wacky animal with saucer-sized eyes! How about a kids' game? Eh, just throw together a bunch of shiny, candy colors.

In Japan, they take chances. Strange and wonderful chances. The kids' title is marketed with images of healthy food and kitchen utensils. The cartoon actioner gets a photo of a foot. Yes, a foot. The shooter is sold with nothing more than a naked man, curled into a decidedly un-badass position.

Ironically, these bizarre scenes are actually much more accurate to the game experience than their Western counterparts.

 





 


 
Guess what? Having fun is not necessarily a bad thing. Being happy is sometimes rather pleasant, really. Japanese developers understand this mysterious truth, but while they keep trying to export their eternally sunny characters to us, we just keep transforming them into gloomy, moody tough guys. And when we send over our own short-tempered mascots, they're forced to give them a makeover, lest our incessant misery rub off on any innocent Japanese children.







 


Hmm. In this case, we'll take the adorable Pikmin family, posing and waving, over the terrifying taxidermal lineup on the Japanese cover.







 
Ah, the disembodied head. So helpful. So necessary! Without those inexplicably hovering faces, how would we ever know whether the game has characters or not? Without that eye contact, how would we ever be convinced to buy?

Japanese box art assumes that things like lightsabers, spaceships, fighter planes and school girls will be enough. How naïve.









 


Eternal Sonata or Trusty Bell: Chopin's Dream? You have to admire that direct of a title, but points off for the lazy, probably last-minute addition of a drifting cloud head. Hey everyone, there's a girl in here!







 
Okay, you'd think this would be simple. If you've got a game about dragons, you put friggin' dragons on the cover. Zombies? Zombies! Superheroes? Superheroes!

If you've got a game featuring both fantasy adventure and knockoff Bejeweled gameplay, you highlight the former and not the latter. If you've got a game about sweaty, shirtless men wrestling in their backyards, you lie and put a picture of half naked women on the front. Simple, see?

 











Whatever the hell your game is about, do not emphasize two balding middle-aged men on the box. If you must, at least don't force us to stare into the depths of every scar and wrinkle. Yuck.




 
22 Comments
Order Comments: Newest First | Oldest First
DARK_SIDE  - 1 year 2 months ago 
except for the soulcalibur covers i think the USA have got the better covers
Nitemarish  - 1 year 1 month ago 
I think the UK gets the original Japanese covers of FF games, not sure though. Never actually bought one (GASP!!!)
crazycrazy83  - 1 year 1 month ago 
japanese shadow of the colossus really emphasizes the shadow more
secretsearcher  - 1 year 1 month ago 
I never noticed this before. I don't know why we had to make kirby look so angry...
eurospek  - 1 year 1 month ago 
Crackdown or "Riot Act"

The American one is way much better because the people look more aggressive. That's what you would expect in a drug-violence run down city. The Japanese one just looks really kiddish. Just look at Yang or whatever his name. He looks like Omi from Xiaolin Showdown.
acheron713  - 1 year 25 days ago 
how is an aggressive Kirby better? or a sad looking elebit as opposed to the happy one on the Japanese cover? And how is the ridiculous floaty-head Fatal Frame cover for the US aggressive or better?
FierceDeity  - 1 year 3 days ago 
hahaha kirby could never look badass so why do they bother trying
and the japanese zelda box art is pretty bad
Black_X_1111  - 1 year 2 days ago 
American PC box art is pretty good i think. And I'm glad america has the bestest zelda
codzprc  - 1 year 1 day ago 
Crazy Bump's has to be the best translation in gaming history. Smuggler's Run was pretty fun back in the day (if I remember correctly) - I'll let the name "Crazy Bumps" go - but gotta ask why there's an apostrophe in "Bumps"?
Cernunnos  - 11 months 28 days ago 
hmm, seems like my country, norway gets a blend of these, and sometimes none of the above.

we always get the artistic FF covers, but usually the gun-covered covers for shooters...
yur a fatso  - 11 months 1 day ago 
All off them make sense for the catagories they're put in except Ace Combat. What are you really going to put on the cover of a game about jets besides jets?
AFilthyIbis  - 10 months 29 days ago 
The Japanese ICO box art was great So was the Japanese smugglers run title.
But what isn't great is this latest 360 bomber man game. I saw it in EB and straight away knew just how much it would suck. Bomber man was iconic, now he's just another generic next gen character who doesn't quite have 3D environments (similar 2 pacman).
Dameon Angell  - 8 months 28 days ago 
I think we got screwed over with Smuggler's Run. I woulda much preferred to buy a copy of "Crazy Bumps" with my PS2.
Maikeru_Go  - 8 months 27 days ago 
Yeah, I always thought that the box art version of Ico looked A) nothing like the kid in the game (I mean I'd excuse the box art if it looked like what he was imagined to look like in concept art, but his face bears no resemblance) B) he looks really annoying and angry for some reason, not sympathetic and scared for his and Yorda's continued existence like he does in the game.
AuthorityFigure  - 5 months 8 days ago 
The US ones seem to be aiming for the movie poster look, while the Japanese seem to be comic book style.
KakashiXIII  - 4 months 6 days ago 
i wish I lived in Japan.
ArcturusMengsk  - 4 months 4 days ago 
I have too say I like the US versions more but the Japanese ones are entertaining none the less.
Tomsta666  - 3 months 16 days ago 
Quite a lot of those Japanese covers are the same as the European covers :)
civver  - 3 months 5 days ago 
There's a lot of stuff contradicting other stuff. You prefer the Japanese Trauma Center cover, the one with the multitude of characters, over the simple American design. And then a succeeding section goes on praising how Japanese cover art is simpler. What the hell?
gangjute8  - 1 month 12 days ago 
Loved the Trauma Center comparison. Makes me wonder though, why do so many Japanese video-game females (Pretty much every other character in naruto, for example) were bandage wrap as clothing?

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