Above: Hey, guy on the right with the grin - you're supposed to be shooting us, not mugging up for the camera

The game
Call Of Duty 3

The place
Paris

The theme
The liberation of Paris

The vibe
It takes a brave PR company to stage an event in a Nazi brothel, but Le Café Carmen - also composer Georges Bizet's former house - has such nice décor that it sort of worked. Corset-wearing faux-hookers and German officers dominated the early evening, before the French resistance and US marines showed up to fire fake machine guns into the crowd.

The effect
Most attendees were strangely indifferent to the can-can dancers, but really cheered up when somebody set up Guitar Hero 2 on the stage. Odd.