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The most misleading game ads of all time

May not be representative of in-game footage...

Words: Dave Meikleham, GamesRadar UK
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41 Comments
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Furyspittles  - 8 months 12 days ago 
I'm not trying to jump at the first site of discrimination or anything, but Did anyone else think the perfect dark ad was a little sexist? lol.
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Unoriginal  - 8 months 11 days ago 
Yes, against men.

"The only person man enough.... is a woman"
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xXHaloKillerXx  - 8 months 11 days ago 
What about Killzone 2.The War Perfected ad didnt show real gameplay and you cant do a shot like that in the game.
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Jimmyjammy  - 8 months 11 days ago 
The 'Believe' ad was fantasmagsm but the key was in the name: be-lie-ve. I waited the whole damn game for that fucking level. So disapointed...
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gamerdude77  - 8 months 11 days ago 
Am i the only one who that crap image was a little ...... disturbing?
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IceManYEA  - 8 months 11 days ago 
Were can i find Perfect dark ad?
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coda_  - 8 months 11 days ago 
That juice in the perfect dark ad looked effing delicious.
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JohnnyMaverik  - 8 months 11 days ago 
I don't mind it when they go all artistic like in the perfect dark or Halo 3 adds for example but that HAWK add really gets on my tits, and not very impressed with the golf (cant rememba the name of the game and really dont want to either) either. I meen that HAWK add "representative of actual gameplay", bullshit, ultra fast action, panning camera angles, visuals that look they belong in a Spielburg masterpiece, it'd be great to watch but bloody impossible to run on most machines or more to the point even play.

Perfect dark was still an orgasmic game though, and back when I was 10 believe me those graphics didn't look too bad... I'd have shagged her, although come to think of it I wouldent have really known how. I still play it sometimes.
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BoondockSaint54  - 8 months 11 days ago 
I get what the article means and I agree. But I don't think this article really means they were bad ads, just not representative of the games. I kinda liked the Halo 3 ads. I don't know. Just showed something more creative than in game footage that gets played all the time for every game.
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Spybreak8  - 8 months 11 days ago 
COD 2, I've seen, Perfect Dark I haven't! Holy cow she's hot until they show her and then you're like go back to the bed sheets look lol. Gotta love marketing. Oh and the biggest thing here is that you can do a whole lot more not in real time, being a designer and all I would show off the hard work I put in the CGI as well. Still not showing in game footage, as really what the player sees with interface and all, shouldn't be condoned.
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WiLdFiRe567  - 8 months 10 days ago 
I liked the "Believe" ads and the HAWX ones too. But Halo's was very misleading.

Good Feature!
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tumes  - 8 months 10 days ago 
Hmmmm. Dunno bout all of this. The Halo ad, even if it wasn't representative of the game, was one of the few bits of game advertising that I'd say has some intrinsic value outside of its target audience. I really don't get the hype over the Halo franchise, but I can connect to that ad regardless. I'd say the only one that tops it is the Playstation Double Life ad (http://www.youtube.com/watch?v=6Bqq38WZctA) which has prose so good it makes me shiver.

With regard to the Dreamcast, I think it's a bit more clever than they say. It's like saying Obama's slogan of "HOPE" was stupid because life sucks. Life does suck, and regardless of his ability or inability to bring hope it's a good advertisement because it explores possibilities. Same with Dreamcast. To put it another way, the implication is that "Maybe 10,000 people to play with because we're a failed console" is a better slogan because it's truthful. Also, almost no one had the net in '98? I didn't have a router then, but I sure as hell had the net.

I'm not trying to be overly critical here, there's some good stuff in the article. It just seems that there are also some weird generalizations and padding that harm the integrity of the article.
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gmilf71  - 8 months 10 days ago 
all right quit yer dam whining about motorstorm. it was obvious that you wouldn't jump out of air planes in the game. that's why the thing was filmed in live action. soundtrack was awsome, though. gogol bordello.
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Heyexclamationpoint  - 8 months 10 days ago 
Xmen Legends was a fun game!
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Defguru7777  - 8 months 9 days ago 
I knew COD 2 would be on here.

I always thought that the Halo 3 figurine ads were going for a "History Channel documentary in the future" kinda thing.
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jar-head  - 8 months 8 days ago 
I'm sure Halo ODST will put you on the spot with a couple epic battles that should have been in halo 3, why? Because the chief had to End the war, you, just a regular ODST(the Irony...) Will have to save whats left of earth from the Covenant.
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likedamaster  - 8 months 7 days ago 
I can come up with better ones than these, seriously wtf?!!
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Games_Radar_DaveMeikleham  - 8 months 7 days ago 
@likedamaster

The floor's all yours...
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MagicArmadillo  - 7 months 28 days ago 
what is the song for pacific rift?
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alko  - 7 months 23 days ago 
Why do i think that women actually PUT THEIR CLOTHES ON BEFORE MAKE-UP? is it just me or...
And why does everybody have a secret room full of weapons behind their closet?
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