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Marketing bullshit gamers should stop being a part of

Pointless crap you do that PR suits love you for

Words: David Houghton, GamesRadar UK
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65 Comments
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Xeacons  - 7 months 21 days ago 
Besides, you game critics get WAY better PR packages than consumers, like that $150+ gift package for Halo 3.

Now, when it comes to business, marketer's basic strategy comes from building a good working relationship with the costumer. It's not uncommon for a corporate marketer to buy his customer lunch, or even small gifts now and then. That's business.

But stuff like the Halo 3 bundle? If I got one of those, I admit, I'd feel like I was being bought off, and probably give the game about 10 less points ( on a 100 scale) than I would have otherwise.
w1n5t0n  - 7 months 21 days ago 
yeah, i went to the midnight release of halo 3 and got the helmet. The next day i looked at my 130 dollar piece of plastic and swore never to buy the special edition of a game or go to a midnight release ever again. So i'm guilty of this but I learned from my mistakes
skyline19  - 7 months 21 days ago 
I just pre-ordered Arkham Asylum for 60 quid on play.com...BATARANG! Guilty as charged lads sorry. But hey I'm a self confessed Batman freak.

I've done atleast four midnight launches aswell, Halo 3, Halo 2, the xbox 360 and GTA4.

I'm a sucker what can I say.
secretsearcher  - 7 months 21 days ago 
The only one of these I'm guilty of is the licensed games one. I buy every Harry Potter game that comes out just because I loved the books. Big flippin deal. And I'm going to buy Revenge of the Fallen, but not because of the license, but for the multiplayer aspect.

But true, special editions are a load of bs.

And no matter how much I want a game, I'd never go to a midnight release. Why not wait a few hours and play it when you can actually focus on what you are doing? And what about having a life other than video games?

(But I guess I shouldn't talk. I'd go to a midnight release of a movie...)
secretsearcher  - 7 months 21 days ago 
hmmm
reCaptcha: karplus sugars

must be artificial
Red  - 7 months 21 days ago 
I agree with everything here, but mainly I agree about the exclusive deals and special editions. What pisses me off is the people who buy these things. They literally get excited about spending extra money on shit they don't need.

I think the most horseshit example of a bad exclusive was the early unlockable rifle in Call of Duty: World At War. So essentially what they're saying is that they are better players because they baught a special edition.
TheWebSwinger  - 7 months 21 days ago 
"...is like expecting to like the taste of a turd sandwich because poo is the same colour as chocolate"

But who wants a chocolate sandwich, anyways?
zayleffein  - 7 months 21 days ago 
I am a sufferer of special-edition-buyer's-remorse. I bought Guild Wars special edition and all I got was glowy hands and a goddamned art book. There has been several others besides that one but by far that one chapped my ass the worst.
However, one company that is unfailingly good to their buyers, preorder or not, is Atlus. 2 of the Persona games I bought came with a free full sized art book, not preordered. Lux Pain also came with a decently sized art booklet too, for free. Hmmm I wonder why everyone else has to charge to show off their artist's talent...
RandomIdoit  - 7 months 22 days ago 
@:waynski1457
I am going to (eventually) make a game, and what you're saying is I shouldn't just because no-one's heard of it? NOT COOL DUDE!
Silentboy  - 7 months 22 days ago 
Midnight launches are funny really. I saw a large group of poor shmoes outside Gamestop in the rain for Halo 3. I simply walked into Wal-mart and got it no problem.
Ricky1794  - 7 months 22 days ago 
HArsh but now that i think about it, it is mostly ture
Amatarasu  - 7 months 22 days ago 
i do not like this article

the thing is,your complaining about alot of things that are entirly optional

you don't have to pay 80 bucks extra for a helment, you don't have to pre-order for a golden gun,and you don't have to buy it at gamestop

and for that matter,why complain about pre order,go in a day early and pre order it, same price, and more bonus, same goes for store exlusives, just buy it there,who cares

i agree with the last page,but everything else is bullshit you shouldn't be complaining about, it's just like the flood,yes i hated the library too,but cortana is fun ( well it is on co-op with black eye on)
Amatarasu  - 7 months 22 days ago 
and if you hate midnight launches so much, don't go to em!
AuthorityFigure  - 7 months 22 days ago 
I like to think I know when I'm getting fleeced, and so I'm proud to say that I haven't fallen for these tricks (yet).
kytano_skorpius  - 7 months 21 days ago 
Sorry, but I completely disagree with this list except for maybe the last two points. I love special editions. What's wrong with trying to celebrate my nerdiness by picking up a little something extra? Same with midnight launch parties. Those are cool. The last one I went to, I go to participate in a tournament and got a lot of free shit.
PlatypusFan  - 7 months 21 days ago 
in there u said that akira toriyamas game desighn didn't help blue dragons mecahnics at all but in a diff. article u said that blue dragon was one of the most overlooked games idk maybe its just b/c its 2 diff. ppl

Captcha: Lil jeffrey
Turkeykilla7  - 7 months 21 days ago 
Oh the memories. I have sat out at midnight 3 times. For Xbox 360, PS3, and Zelda Twilight Princess. Looking back now...... it was totaly worth it. Systems break and games scratch my friends, but memories will be with us forever.
SausageLozenge  - 7 months 22 days ago 
1. I like special additions. The same thing exists on DVD/ Blu-rays. Some people don't care for special features, so why should they have to pay for it. I see it as a choice for the consumer. I enjoy my Halo cat helmet, I collect different toys and display them on my desk. If you don't want a helmet, I don't buy it.

2. I like midnight launches, once again the same thing happens with movies. They are not forcing anybody to watch it at midnight. If you want to wait, then wait. I like to share a experience with like minded people.

The other ones I can partially agree, but in a competitive world game publishers need to do what they can by separating themselves from the competition.

Their first priority should be putting out a good game, but after that I don't care what they do to market the thing. As a consumer we all have a choice to vote with our dollars, if you don't like something, don't buy it.
Japanjack  - 7 months 21 days ago 
Well, I got the pre-order bonus for Dragon Age Origin and I see no problem. I mean it's the same price, just five bucks earlier. And I get a few items to start out my game. I actually like that kinda stuff.

Also I got the collector's edition for only five more dollars. I will enjoy my bonus DVD, tin case, cloth map, extra content, and extra content for Mass Effect. I think there are (very few) times when the collector's edition is actually reasonable.
KidKobun  - 7 months 21 days ago 
Ahhh thank you for not placing the blame on Mr. Barker. I <3 him. He is a horror God!
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