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Disney buys Marvel: who benefits?

House of Mouse usurps the House of Ideas - we break down the multimedia deal of the decade

Words: GamesRadar US
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116 Comments
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pinoklin  - 3 months 10 hours ago 
MARVEL IS DOOMED..../CRY....
NotBraze  - 3 months 10 hours ago 
Hollywood Pictures: The Sixth Sense; Touchstone Pictures: The Prestige, Enemy of the State, Pearl Harbor; Miramax Films: Pulp Fiction, Kill Bill, No Country for Old Men. What do all these have in common? They're owned by The Walt Disney Company!

When people hear the name Disney they instantly think Mickey Mouse, Peter Pan, and Pinocchio (also, unfortunately, Chicken Little, Home on the Range, and The Wild) but the Walt Disney Company is a huge company containing many brands, Marvel will just be one of those brands. I'm sure there will be growing pains, but in the long run I think this is a good move. Disney will have some new property and Marvel's productions will not only be under one roof but they'll have one of the largest entertainment companies in the world to back them up.
crumbdunky  - 3 months 10 hours ago 
I think I just died a little inside. My childhood was spent excitedly waiting for Spidey and Avengers comics while I snubbed my button nose at those crass idiots at Disney(and proudly, to this day, I refuse to watch ANY Disney films).

My one moment(well two, onviously)of weakness came with KH but I managed to justify that by saying FF is a bit naff and dft(in a good way) anyway so it kind of fitted and, anyway, it diluted the Disney a lot.

Sadly, this isn't gonna stay true for Marvel and their characters. Disney WILL find ways to crap this right up. We might just have seen the first properly good game about a comic character with AA but the chances of a repeat with a Marvel character now Disney, king of all that's cheap and tied in, is in the driving seat is zero.

While the last plave I'd ever be seen in a Disneyland/world the thought of a Hilk greeting me alongside Donald and*spits* Mickey is anathema to my being.

Oh Marvel. you're as good as dead to me now you've got in bed with the devil that spawned 99% of the most annoying cack in pop culture. For shame.

NO good can come of this-not now, not ever.
Bobbety  - 3 months 9 hours ago 
I was wondering how long it would take for GR to post an article about this.
mgkyo666  - 3 months 9 hours ago 
NOOOOOOOOOOOO!!!!!!!!!!!!!!!!! this is not gonna turn out well at all! T_T
IGiveUFunkButt  - 3 months 8 hours ago 
Great artical. Says it all. The fact that you guys get these huge features up so quick after a story breaks keeps me coming back!
NotBraze  - 3 months 8 hours ago 
@crumbdunky

You know, if you want to make a solid argument it's a bad idea to explain that you have no idea what you're talking about in your first paragraph.

Yes Disney has been known to do something for a quick buck but you can count on one hand how many other entertainment industries haven't ever done the same. To be perfectly honest I'd rather put up with The Little Mermaid II than Elektra.

Disney paved the way for modern animation, and like it or not, if it wasn't for Disney we'd all probably be playing text adventures still. Disney also promoted the idea that animation is an art form.

I challenge you to watch Pinocchio or The Lion King and tell me that Fantastic Four or Hulk is a better movie. The point is, you can talk whatever crap you want but if you have no experience to back it up you might as well be telling us that the grass is blue and you know this because you've never been outside.
camelfro  - 3 months 7 hours ago 
this really shocked me i didnt think this would happen i hope its good for marvel
GamesRadarShanePatterson  - 3 months 6 hours ago 
We could all look at the official press release to reduce overreactions! Shall we?

"Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter (Marvel CEO) will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel's properties."

So...yeah, Marvel's still in charge with their own product. And I seriously doubt Disney losing money on a bad animated feature will ever harm Marvel. Different pots of cash. Hasn't really affected ESPN... or ABC...
GamerTagsSuck  - 3 months 3 hours ago 
I wish we were talking about the disney of my childhood, when it could still do no wrong and not the Disney of today. They haven't done anything good for years. Why? Just.... Why?
Felixthecat  - 3 months 3 hours ago 
I'll only be happy if Spider-Man finally kills Miley Cyrus.
GamerTagsSuck  - 3 months 3 hours ago 
And I do realise that it won't affect Marvel that much but this just saddens me.
doomdude  - 3 months 1 hour ago 
nooooooo!!!!!!!!! damn you disney damnyou i say
helix92  - 3 months 1 hour ago 
If these guys ruin Deadpool i swear will go to disneyland, find Mickey Mouse and punch his face off, actually, Deadpool being in disneyland would be pretty cool. Those kids wouldn't stand a chance... GO DEADPOOL!!!
NotBraze  - 3 months 18 minutes ago 
god, I hate stupid people…
ThunderRasengan  - 2 months 29 days ago 
Oh God No....
ragingearth  - 2 months 29 days ago 
this is a delicate situation. hopefully, the people who made the recently good Marvel movies can continue to do so in the future. we all know disney's true motivation is money, though. i seriously hope this goes well for Marvel.
GamesRadarChrisAntista  - 2 months 29 days ago 
mostly @pikachu

Look, I love reactionary speculation as much as the next guy, but:

1. It's not like Mickey and Zac Efron make frequent appearances on ESPN (Although that first year of ABC ownership did see every prime time sitcom going to Disney World - even the dirt poor family in Roseanne stayed at resort I'll never afford.)

2. It isn't like the WCW acquisition at all really. What little presence Disney has left in the Comic business doesn;t take precedent here, and can only benefit from Marvel's expertise, NOT the other way around. (Remember every Ducktales character started out on the illustrated page!)

3. Another thing people aren't thinking about: The new direction of LucasArts. They decided it wasn't worth their time to focus the time and millions on Star Wars/Indy, and that those properties could be better handled by third party devs so Lucas could focus on original IP.

THQ, Konami and Square have put out brand new Disney games this year, so it's foolish to think Disney could even pull together the resources to start developing every Marvel game overnight.
crumbdunky  - 2 months 29 days ago 
@notbraze-I should have clarified that I hadn't watched any Disney films since it was my decision to make and the quality of the animation in the earlier "classic" films has little to nothing to do with what Disney are today.

To be honest none of us can relly say what the artistic impact would have been had Walt not got the company going and my issues with them are more political than anything and there's not enough space here to go into that as it's a long and convoluted story that you either buy into or are disgusted by. Suffice, for now, to say that Walt wasn't the nicest guy in the world, K?

As for Disney and Marvel-I know change and interference won't be imediate but the total dumbing down of practically everything Disbey touch is surpassed only by the way they milk the life out of everything. Ytust me the time will come when someone at Disney either feels they know best for Marvel artictically or, more likely, financially and the magic, like Disney's own(yes compare the quality of Snow White, Fantasia or Pinocchio with dross like the Little Mermaid to see how their own quality has dwindled even if the baloney "wholesome" message remains the same as ever)will be diluted.

I should certainly have explained more clearly what I meant but the impotance of the old Disney work to modern animation isn't the issue and unlike the sour aftertaste of Waly's personality the incredible artistry has long been absent from Disney's animations-we're not talking about the same thing at all.

Even the clips I've seen of The Lion King aren't anywhere near the old level of work and just as Disney have let money kill their art they'll one day do the same for Marvel. If you, for some reason, feel they still have artistic merit in this day and age then we'll just have to differ but you're right and I shouldn't have let it seem like Id no experience of their work as I watched a few as a nipper and some more at Uni for a couple of electives-which just reinforced my negative feelings towards company and man and underlined how far their level of work has fallen.
noobeater  - 2 months 29 days ago 
god no...iv been to florida and the hulk rides is one of my favourites, the spiderman one i can remember from '99 when i first went and was even better when i went a few yrs ago

therefor for that reason alone im against it and the fact theyll make spiderman worse...i think
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