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Disney buys Marvel: who benefits?

House of Mouse usurps the House of Ideas - we break down the multimedia deal of the decade

Words: GamesRadar US

Unless you were dead this morning, you’ve heard the news – Disney has bought Marvel Comics for four billion dollars. Cue the speculation machines and “lolz Spaderman vs Mickey moose” arguments, right?

Rather than tread that well-worn territory, we’re going to attempt to divide this mega-deal into the pros and cons for both Disney and Marvel. As you might imagine, there are widespread repercussions for gamers, moviegoers, comics fans, animation geeks, just about anyone who follows anything, honestly. So then, let’s get to it.

Contributing editors: Chris Antista and Brett Elston

 

Marvel Comics: Pros

Immediate animation benefits – As dear as the ‘90s X-Men and Spider-Man cartoons are to an entire generation (including most GR editors), they pale when compared to DC’s animated offerings. Even recent series like Wolverine and the X-Men don’t stand up to DC classics like Batman: The Animated Series. However, now that Marvel’s treasure chest of 5000-ish characters belongs to Disney, expect to see a surge of high-quality superhero animation, be it in the form of daily shows or, in our wildest dreams, a full-on Pixar film starring Marvel’s best characters. Wrangling different heroes into one movie is difficult enough, but when they each have special-effects-heavy powers that drive up budgets in a matter of seconds, animated alternatives start making a lot more financial sense.


Above: If a game studio could pull this off in 2006, Pixar’s efforts in 2012 would be phenomenal

An industry expert to guide their franchises - Nothing soothes our fears more than knowing John Lasseter, the producer or director of every Pixar and Disney movie you’ve cared about in the past 10 years, has near-complete control over Disney’s creative output. Now that Marvel is included in that umbrella of production, Lasseter will undoubtedly be roped into meetings regarding Marvel’s next big thing.

A single home for their films – Marvel’s heroes have been loaned out to various companies over the years, including Fox (X-Men, Fantastic Four), Sony (Spider-Man, Ghost Rider) and Universal (Hulk). As any reader of comics knows, the real treat is when these heroes meet, fight or team up, and with so many studios arguing over who should be paid for what, the possibility of Spidey teaming up with Wolverine was exceedingly unlikely. After the Marvel/Disney deal finalizes and all these prior deals dissolve (assuming Disney doesn’t allow them to be renewed), all Marvel properties could exist under one roof, with no petty squabbling over who owns what.

Paramount and Marvel Studios still have five films to burn through, Sony still has the rights to a few more Spider-Man movies and Fox already has three X-Men-related flicks in the works too, so it could very well be 10 years before this fantasy scenario becomes reality.

Kingdom Hearts? - It’s no secret that the Final Fantasy aspect of Kingdom Hearts has dissipated with each new entry. The newest game, 358/2 Days, barely has any mention of Square’s eminent property at all. Is it possible that we could one day see the Kingdom Hearts crew visit the Marvel Universe? Could we play a team that’s Donald, Goofy and the Hulk? As silly as it sounds, our geek boners are ridiculously into the idea.


Above: Remember, everyone thought Disney meeting Final Fantasy was stupid too 


Marvel Comics: Cons

What happens to the games? – Disney Interactive is not large enough to fully handle the myriad Marvel games that release each year, from Ultimate Alliance to the numerous movie tie-ins. Will Disney wrench the franchises back from Activision, THQ and Sega, or will it allow these well-known and beloved series to continue with some kind of Disney payoff? We want to think that Disney’s a savvy company and won’t fiddle too much with Marvel’s goings on (Warner Bros owning DC Comics hasn’t altered a great deal, after all), but the prospect of piles of cash is enough to make anyone behave like a giant corporate dick.

According to an earlier conference call, Disney will reevaluate existing license deals as they expire. Those prior arrangements won’t be completely void until 2019 though, so it appears the near future of Marvel games is unchanged. That said, this quote from Disney’s CFO doesn’t bode well: “As the current agreements in place sunset we will look to exploit the library of characters more broadly.” Uh oh.

Wait… what about Marvel vs Capcom 3? - There’s been no official announcement regarding our most anticipated fighter of the new millennium, but after witnessing the fervor over MvC2’s recent XBLA and PSN release, not to mention Marvel and Capcom’s individual successes at the moment, it’s absurd to think there isn’t a deal in the works. However, now Capcom has to contend with Disney regarding any future use of Marvel’s characters, so this once-likely dream match may never happen. That, or it becomes Marvel vs Disney vs Capcom… which we’re cool with too.

Oh right, the comics - Disney Comics (the company) has had a rough-ass time in the US the past 20 years or so. Seems that no one really wants to read comics based around Donald Duck or Mickey Mouse, or even High School Musical, which adorned the very last issue of Disney Adventures, a Disney propaganda magazine that ran for 17 years and died in 2007. Knowing that Disney can’t manage its own shit properly, will it hover over Marvel EIC Joe Quesada and run the comics into the ground too? Or will it alter Marvel’s deal with the near-monopolistic Diamond Comics Distributors? We think not, but there’s always the chance that some muckity muck will have a “better way” to run a comics company that’s survived for 70 years on its own steam. Well, barring that bit of bankruptcy in 1998.

On the plus side, maybe this will give Marvel a better shot in the global comics market, as Disney’s worldwide presence is significantly more pronounced.

Next page – what it all means for Disney, and who the real winner of this deal is


 
116 Comments
Order Comments: Newest First | Oldest First
civver  - 2 months 22 days ago 
Still have to wait how it actually turns out.

Heh, reCAPTCHA "deals GAINS"
Hurricrane  - 2 months 22 days ago 
this is so depressing... I can never look at Iron Man the same again... plus all the movies won't be as good since Disney can't make movies for shit nowadays
GamesRadarChrisAntista  - 2 months 22 days ago 
No! Let's talk about it now!

Oh, and just a reminder: The CAPTHCHA has become... aware
zabu_san  - 2 months 22 days ago 
I'm not gonna "freak out" atm, I'll save that from when I hear/see the crossovers start...

I don't won't cry fowl too soon...
Hurricrane  - 2 months 22 days ago 
no offense to the classic stuff, Aladdin will always be great, but I never want to see a Marvel character in Bolt or Hannah Montana colon The Movie
FalconMbuster  - 2 months 22 days ago 
Bolt was great, what are you talking about? Anyways, Disney has taken great lengths to keep their Disney Channel franchises far away from the actual meat. That's why you never see Mickey Mouse holdin' hands with the Jonas Bros.
michaelmcc827  - 2 months 22 days ago 
damn I just saw this on the news, I'll bet $ that all the comic book heroes we now love will just be marketed for kids, what disney does best...
Hurricrane  - 2 months 22 days ago 
true... but I do not trust them at all, it's my inner pessimist showing through
CARLINNIT  - 2 months 22 days ago 
I think we're in for a lot of shitty games.
BizarrePuppet  - 2 months 22 days ago 
Things just got worse...
GamesRadarChrisAntista  - 2 months 22 days ago 
I know we're all feeling pessimistic and silly, but the internet's fear of Disney properties invading Marvel's is a little unwarranted.

Outside of the occasional promotional opportunity how often did/does Mickey Mouse or Jack Sparrow cross paths with Hannah Montana or HSM anyay? Seriously, I'm asking!
ringslinger  - 2 months 22 days ago 
For me the fear that Mickey is suddenly going be leading the X-Men isn't my concern. The biggest issue for me is that Disney, a company notorious for how it handles and restricts it's IP (see the whole Pooh debacle) now has all of the Marvel Comics characters, FOREVER!

And while today it's not really a big deal (Marvel will make it's comics and Disney will stay out of it), tomorrow it will be. Trust me there will come a regime along the way that thinks it will be able to do it better. Look at how hamstrung DC comics is sometimes in what it can and can't do with it's comics depending on what movie is coming out. Trust me, today it's all wine and roses but in the future Marvel is going to get mired in the muck and it's going to be never ending.

Today, Marvel became part of a massive global, merchandising and entertainment company. All those things that made Marvel agile and able to do things like start their own studio and do things their way are gone. Sure they have their people in place now, but that's just not going to last. A ship like Disney is incredibly hard to turn. IMHO Marvel just sold themselves into a cage, a gilded one for sure, but a cage none the less.
jjthesurvivor  - 2 months 22 days ago 
disney will probabl lameify everything. like, no violance and everything.
61184. Manfred Boll: I really hate my brother as of now for making bad movies
from: the stop uwe boll petition at http://www.petitiononline.com/RRH53888/petition.html
PhantomOfKrankor  - 2 months 22 days ago 
I'm just afraid disney will force marvel's darker and more edgy characters to be more kid friendly. It would be a horrible thing to see DeadPool not killing his enemies, using water guns and encouraging children to brush their teeth. On the otherhand it would be cool to see ryan reynolds kick zac effron in the face (but seeing as it's disney deadpool will be played by tim allen.)
ringslinger  - 2 months 22 days ago 
Oh and BTW. Pixar is never, ever, ever going to make a Marvel Superhero movie. Not gonna happen.

Pixar takes a ton of pride in doing their own stuff, so there's no way they do someone else's characters. That said Lassiter is in charge of all of Disney animation so there's certainly a chance that Disney animation would do something, but Disney Animation and Pixar are two completely different things.

Anyways, sorry for the rant. Rock on and I look forward to next weeks TDAR.

Cheers,

Ringslinger
Corsair89  - 2 months 22 days ago 
I'm very curious about how this will turn out.
GrantG  - 2 months 22 days ago 
this could be very interesting...
Soren  - 2 months 22 days ago 
Antista is happy about the possible of is favorite ducktales characters in a fighting game vs marvel o capcom
Conman93  - 2 months 22 days ago 
I would love to see sora webslinging around new york with spidey

btw that nightcrawler video as EPIC!!!
Cyberninja  - 2 months 22 days ago 
i pray they cancel the deal and disney xd
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