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Console codenames: before they were famous

Nintendo Dolphin? Microsoft MARZ? The embarrassing first attempts that almost happened

Words: Brett Elston, GamesRadar US

Codename: MARZ, VERV, TAC, DirectX-box

You know it as: Xbox

DirectX-box is quite literal and perhaps too obvious to the mainstream market. It's a black box based on Direct-X. Hm. How about the recently revealed pet names of MARZ (Microsoft Active Reality Zone), VERV (Virtual Entertainment and Reality Venture), TAC (Total Action Center) and CPG (Cyber Playground)? All awful, eh?

One name, also admitted by Xbox brainchild Seamus Blackley, stuck around for Microsoft's second machine...


Codename: Xenon

You know it as: Xbox 360

NextBox, while popular among the press, was never the official codename - Xenon has that honor. Still, one of the proposed names for the original Xbox - TS0 - ended up being this machine's actual name. Turns out TS0 stood for "Three Six Zero."


Codename: Nitro

You know it as: Nintendo DS

The DS' first name, Nitro, gave no indication that we'd be playing a machine with two screens, one of which would be touch sensitive. It did ignite a period of explosive growth for Nintendo though, so the name has become entirely appropriate. Nitro now exists as the capture system Nintendo provides entities like GamesRadar. Armed with audio and video outputs, it allows us to record footage of both DS and GBA titles.

Not sure what the shark fin is all about, or why we still don't have a DS Lite Nitro, but hey, we're happy to have one at all.


Codename: Revolution

You know it as: Wii

After two sound defeats at retail (sorry N64/GC fans), Nintendo needed something big to get gamers excited again. More and more were flocking to Xbox while PS2 continued its uninterrupted dominion over all of Gameland. The first hint Nintendo gave about its next system, that it was codenamed "Revolution," almost became an instant legend. Could this be Nintendo's big comeback? Will the past 10 years of staunch loyalty be rewarded?

Whether or not you consider Wii a reward, it's kicking everyone's ass up into their collective necks.  It was first dubbed "Wii" on April 27, 2006. - we covered it here. Nintendo had this to say about the change:

"Wii has a distinctive 'ii' spelling that symbolizes both the unique controllers and the image of people gathering to play. And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.

So that’s Wii. But now Nintendo needs you. Because, it’s really not about you or me. It’s about Wii. And together, Wii will change everything"


Before we head off, let's take a second to point out how Nintendo's many codenames actually appear on the games you buy. Some of you probably already know about the codes that appear on the boxes, but if not, here's a little Easter egg session.

Game Boy Color was known as Color Game Boy before the adjective jumped to the end of the title. Here it is on a typical GBC game:

GameCube, formerly known as Dolphin, makes its presence known via a "DOL" stamp:

The DS, once Nitro, slaps NTR at the beginning:

And finally, Wii gives a microscopic shout-out to what was considered a revolution:

Aug 13, 2008



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7 Comments
Order Comments: Newest First | Oldest First
dud523  - 1 year 2 months ago 
you are lying
GamesRadarBrettElston  - 1 year 2 months ago 
Blast, you figured me out! It was all a thoroughly researched sham!
marcusfenix22  - 1 year 2 months ago 
that is prety crazy how the 360 was going to be xenon
marcusfenix22  - 1 year 2 months ago 
although xenon is a pretty cool name
Alcyones  - 1 year 1 month ago 
I actually prefer the Nintendo Console ex names rather then their current name. =P
Cernunnos  - 4 months 28 days ago 
isnt the 360's first GPU called Xenon, and then Falcon and now its the JASPER?
wiigamer024  - 4 months 17 days ago 
woah, i did't know that! the only thing I knew was the N64 was Ultra 64. The one that scares me is the GC. I was gonna be the Nintendo Dolphin. doesn't sound right. However, I kinda like the DS and Wii names better than now: the Nitro, and the Revelotion! thats cool! Nintendo should have stuck with those too!
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