"Here's one for you: I think this article is horribly up its own ass. In agreement with Daedazrael, all your "how it should have been" comments are basically the premise for a number of powerthirst commercials.
So let me get this straight, any ad that doesn't pander to the lowest common denominator is pompous? Aside from the Sony ads and the NiGHTS ad I am a big fan of all of these "pretentious" ads. Granted the Gears ads and yeah the Halo ads are completely misleading, they are still excellent commercials in their own right. I don't even like Halo, but I love the ads. The diorama believe ad got me to start playing piano again because of how beautiful the song Raindrop by Chopin is. The fact is, these ads have elicited a reaction in all of us, whether you love them or hate them, and isn't that what all good advertising is supposed to do, affect us in some way?
Actually I liked the Lynch ad as well, it was the sixaxis one that i didn't care for, not because it wasn't cool, it was a neat ad, i just think sixaxis is a gimmick.