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10 game ads that are horribly up their own ass

The pompous game-peddling commercials that love to love themselves

Words: Dave Meikleham, GamesRadar UK
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71 Comments
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gmilf71  - 1 month 27 days ago 
Oh GR. You guys are always so harsh and arrogant. But it's all good cuz you have the reputation to be.
Collymilad  - 1 month 26 days ago 
"Here's one for you: I think this article is horribly up its own ass. In agreement with Daedazrael, all your "how it should have been" comments are basically the premise for a number of powerthirst commercials.

Fail."

Claps
thochaos  - 1 month 26 days ago 
I really like the Gears of War ad, not so much the second one though.
Everest Man  - 1 month 25 days ago 
So let me get this straight, any ad that doesn't pander to the lowest common denominator is pompous? Aside from the Sony ads and the NiGHTS ad I am a big fan of all of these "pretentious" ads. Granted the Gears ads and yeah the Halo ads are completely misleading, they are still excellent commercials in their own right. I don't even like Halo, but I love the ads. The diorama believe ad got me to start playing piano again because of how beautiful the song Raindrop by Chopin is. The fact is, these ads have elicited a reaction in all of us, whether you love them or hate them, and isn't that what all good advertising is supposed to do, affect us in some way?
Everest Man  - 1 month 25 days ago 
Actually I liked the Lynch ad as well, it was the sixaxis one that i didn't care for, not because it wasn't cool, it was a neat ad, i just think sixaxis is a gimmick.
Moschetto  - 1 month 24 days ago 
I for one know you guys aren't serious with these articles most of the time, so no flame.

But please don't talk shit about the Halo ads. Those ads are good. They just didn't depict the actual games accurately.
Cernunnos  - 1 month 24 days ago 
either way you look at it, Halo's ads are quality. nor would i call them "pompous" as they arent even really advertising the games.

the assassin's creed one is horrible too, making such a shitty game look so good should be illegal.
Amnesiac  - 1 month 23 days ago 
Every time I saw that Assassin's Creed advert all I could think was "hey, House is coming on."

But yeah, as mediocre as I found this article, it's hilarious how seriously some people are taking it.
DBQRX  - 1 month 23 days ago 
One of my fav games
sweetpotatofry  - 1 month 22 days ago 
The Halo and Gears of War commercials convey more emotion than the actual games do. That's a bit of a problem
GMAN2  - 1 month 21 days ago 
I wish the Halo levels actually looked like how they advertised them.
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