Honestly, even though the ODST one was barely representational of any form of Halo gameplay ever, and was very far up its own ass, it was a sick ad. I loved the way the Banshees and Brutes looked. That was how a Halo Movie should be made.

I have to say, I am terribly disappointed with this article. Just about every ad here (aside from Nights) is an example of mature, thoughtful, and artistic vision. And guess what? It WORKED! Each game represented here (again, aside from Nights) is a frickin' blockbuster, largely spurred on by the hype generated from these ads that weren't just in your face trying to bludgeon you into buying their games. And you spend a WHOLE ARTICLE bashing them. Worse, you then give examples of "how it should've happened" that are nothing but the same, routine bullshit. Seriously?

Certainly, if these games had been commercial failures, this article would've made some sense. Instead, you just look like you haven't a wit of sense about you, writing the worst article I've ever had the displeasure of reading on this site.

By the bye, that Gears 1 add is STILL on my Xbox HDD. I haven't had the heart to delete it, because I just love watching it. If you don't like the add, fine. If that was just what this article was about, I would simply just be disagreeing with you and moving on. However, the style you used here made it seem like you weren't just expressing YOUR opinions, you were expressing EVERYONES' opinion. That, sir, is the very DEFINITION of having one's head up one's own ass.

I certainly hope this article is an anomaly, and not a sign of things to come. This site has been my first destination everyday ever since I first discovered it, and I'd not like that to change any time soon.

ROTFL aint that the truth!

RT
www.complete-privacy.net.tc

I'll forgive you guys the disgrace of this article if you ban Treewhale.

i love that assassin's creed comercial!!! something about that song just works for the game

what scratch that that isnt the trailer for assassin's creed i thought it was i dont that like one.

Halo takes itself way too seriously.

House how did you sneak into assassins creed without me knowing?

I would echo the sentiments of farsided and waynski1457 (Red Dwarf rules)

Who cares if they are pretentious, sentimental, or "stupid solemn"?

It seems this article has missed the point of advertising. Showing gameplay over and over and saying buy our game just doesn't cut it. The better job they do creating something to get you interested in the product, the better job their department has done.

I don't think I laughed once at any of the how it should be advertised, and think that in almost all of the cases the real adverts were some of the better ones we have seen.

Must be a slow week at GR.

I think it's pretty funny how many people are being offended by an aritcle that is supposed to be humorous (So it isn't entirely serious). And yes, I also think that most of these ads are really cool. They also disappoint me cause watching these all in a row, I wish the games had a more solemn and reflective mood. :(

Dear God I wonder if some of the guys in charge of making these ads tasted shit in their mouths for kissing their own asses so much.

Pretty good article, but I take issue with the constant harping on the Halo stories that I hear constantly in game media. I find them to be extremely engaging, interesting, ESPECIALLY if you've read the extremely well written books.

I can't believe all you losers here defending those lame ass ads for Halo and Gears. Hell even admitting you like them at all is pathetic. Number one, wake up call, nobody bought those games because of those ads. I've only seen two of those ads myself, total. People bought those games, especially Halo, because of other people. Halo was a party game, 007 for people late to the party. Gears was ushering in the next gen. New console + bloody as hell cleary = must buy. Number two, what the hell did those commercials have anything to do with those games?! If anyone bought those games because of those commercials, you have to seriously realize that those people would have been outrageously disappointed. Those ads are 110% irrelevant, contradictory, unrelated, etc to the games they were created to represent. Because the people behind them had loads of money they were artistic? Meaningful? Stfu. If they had something to do with representing real life organizations or events as opposed to teletubby reminiscent enemies, then maybe I'd concede the point.

Besides, those adds go a long way in ruining any of my original sentiment towards the songs they contaminate.

i will admit that some of the halo ones are a little wierd