EA didn't falsely advertise Mass Effect 3 rules advertising group

The United Kingdom's Advertising Standards Authority ruled today that they did not find Electronics Arts to be at fault in their advertising for Mass Effect 3. 

After the release of the game, you may remember that there was quite a furor that erupted among the Mass Effect series' most loyal fans, who alleged that EA engaged in false advertising when they said players would be able to affect the ending of the game with their choices.

According to the fans, the actual effect players had on the story did not live up to what EA/Bioware had promised. 

However, the ASA disagrees, saying that the different endings were "thematically quite different" and that the three choices at the end of the game (plus the galactic readiness rating) were enough to justify EA's claims. 


EA Mass Effect 3


  • BishopofHippo93 - June 18, 2012 1:05 p.m.

    Everybody's complaining about the ending, did anyone else actually think the game was fun?
  • RedOutlive. - June 14, 2012 10:48 p.m.

    Mass Effect 3 is so old news. I'm more curious to see what Bioware is up to next, not really sure they can create those amazing stories anymore, ME series went downhill after the first entry.
  • Tjwoods18 - June 13, 2012 9:12 p.m.

    People are making a big thing out of nothing, as usual
  • Clovin64 - June 13, 2012 4:29 p.m.

    Can't wait for the Extended Cut DLC in which I can get a new Bubblegum Pink ending instead of blue, green or red!
  • jack-deluca - June 13, 2012 3:09 p.m.

    I just wanted my fuckin fight with Harbinger >:(
  • OD-Apache - June 13, 2012 12:36 p.m.

    This is the first time I've thought about Mass Effect in a while. I used to play it all time, but I haven't touched it since I finished and raged on the internet for a couple weeks. That makes me sad, it really meant something to me. And it's not like I'm thinking, "It's just a video game." Fuck, I want to make video games. All I'm thinking is, "It was just a poorly handled video game."
  • ultimatepunchrod - June 13, 2012 12:29 p.m.

    I'm glad this got ruled the way it did. It would have set a messed up precedent for games in the future if the ruling had been different. Gamers may have seen this as an invitation to complain about any ending they didn't like and get it changed. I don't really care about the ME3 ending personally, so I'm sorry that some people are upset about it, but we should at least try and give the creative people in the industry a bit of credit/leeway.
  • yonderTheGreat - June 13, 2012 3:18 p.m.

    The only and only precedent it would have set up is to make sure you actually follow through when you make very specific promises.
  • MugiWara - June 14, 2012 5:54 a.m.

    Agreed, ultimatepunchrod.
  • SumthingStupid - June 13, 2012 12:07 p.m.

    It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C. thats from casey hudson i'm pretty sure that a, b and c are equal to red, green and blue
  • BladedFalcon - June 13, 2012 10:13 a.m.

    Bullshit, although it was to be expected. From a literal and technical standpoint, the game does have "several" endings. In that some details change and what not. In a common sense kind of way, it's easy to see how lazy and similar to each other the endings were, but that shit never flies in court.
  • ParagonT - June 13, 2012 10:30 a.m.

    Amen to that.
  • FlyinHawaiian13 - June 13, 2012 10:11 a.m.

    I sold this a long time ago. Not my problem.
  • db1331 - June 13, 2012 10:08 a.m.

    To be fair, red, blue, and green are indeed very different.
  • ParagonT - June 13, 2012 10:31 a.m.

    Hahaha, so I guess left, right, and middle are different as well.
  • samsneeze - June 13, 2012 10:02 a.m.

    I still don't think it was ever that big of a deal to be honest.
  • mbavalo - June 13, 2012 9:51 a.m.

    And there you have it the ending DLC will not be released. Bioware is releasing many DLCs but none on the ending. Atleast I never got the game
  • christian-shaffer - June 13, 2012 1:10 p.m.

    False. They are releasing an extension for the ending this summer. It's already been announced. This court ruling had no precedent over that. Also, aside from the ending, it was a pretty good game. It still didn't really feel like it's predecessors, but that's typically expected.
  • mbavalo - June 13, 2012 1:43 p.m.

    Oh, they did release it? I was just trolling though.. if you can call it that. And yes, the game is awesome as it looks but I could not convince myself to buy it
  • xx_CaPTiiN_SpAiiN_zz - June 13, 2012 9:43 a.m.

    there was nothing in the end just a pilr of halfbaked crap. noone wants to sit through an ending where everything you do gets ignored

Showing 1-20 of 21 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000