Confirming rumors, Electronic Arts has announced plans to acquire casual games studio PopCap Games for $750 million. Expect to see PopCap’s most popular gems, like Bejeweled, Zuma, and Plants vs. Zombies on even more platforms and devices as EA continues invest in the growing casual and social games market.
“EA and PopCap are a compelling combination,” said EA CEO John Riccitiello in an official statement. According to Riccitielllo, PopCap’s strong pool of talent and popular IPs will help EA “drive towards a $1 billion digital business.”
However, the large game publisher’s decision to wait until now to pick up PopCap Games was a costly one. Speaking to PC Gamer, former PopCap CEO John Vechey revealed that PopCap had tried to sell the rights for Bejeweled to EA when the casual games studio was first starting out for a mere $60,000. “They said no, thank goodness!” said Vechey.
Jul 12, 2011