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Jun 23, 2006
Nintendo: Marketing to New Generations N4G
DS News from N4G | Sudoku Gridmaster
DS - Sudoku Gridmaster - Nintendo: Marketing to New Generations Nintendo of America's VP of marketing and corporate affairs Perrin Kaplan has been talking about the firm's Touch Generations campaign.

The company has launched an umbrella campaign for its $20 line-up of puzzle and brain-teaser titles such as Sudoku Gridmaster and Brain Age. The creative features traditional non-gamers such as older women, enjoying playing DS games.

In an interview with Business Week, she said, "It was really important to let people know these are pick-up-and-play games. Rather than launch different ad campaigns for each title and hope consumers would see how they might be related, we wanted to frame the games as something more than a one-off game for your mother."
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The Knowledge
Sudoku Gridmaster
Sudoku Gridmaster

Genre: Family
Release date: Jun 27, 2006
Published by: Nintendo
Developed by: Hudson Soft
5 SO-SO
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