Diablo III real money auction house announced, gold farmers stunned

Traditionally, the black market for in-game items has been the elephant in the room that game developers just don’t talk about. That’s why the real money auction house for Diablo III marks a huge shift for how game studios handle player driven economies in online games. By taking the cash-for-item trades away from traditionally sketchy gold farmer sites and putting it under the official banner of its Battle.net service, third-party gold farming businesses and services may become a thing of the past if more online games adopt a similar business model to Blizzard’s moving forward.

Expect more on both the real money auction house and the actual game as Blizzard’s “it’ll be ready when it’s ready” launch date for Diablo III approaches. In the meantime, be sure to check out our beta preview of Diablo III and a ton ofnew screensshowcasing the auction house and gameplay.

Aug 1, 2011

StarCraft II: Heart of the Swarm – hands-on preview
First look at the singleplayer campaign, Battle Focus, unit evolutions, and the new Kerrigan

Blizzard Entertainment photo tour
A behind-the-scenes look at the studio that made World of Warcraft, Diablo, and StarCraft