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Capcom on Marvel vs. Capcom 3 DLC characters: Deal with it

I love Capcom. I really do. They were my favourite Japanese third-party back in the 8-bit days, and they still are, just about. But bloody hell, they've been hard to defend at times this generation. My main problem has been the big C's attitude towards DLC, which has frequently offered little more than paid-for content that really should have been nothing more than unlockable extras, accessed through gameplay.

Quite a few of you have been up in arms over the fact that two of the Marvel vs. Capcom series' most iconic characters, Jill Valentine and Shuma-Gorath, are coming to MvC3 as downloadable paid-for extras, unless you buy the Collector's Edition. And now Capcom has responded. And it's not too sympathetic. So I'd like to respond to that response.

Speaking in an interview with fighting game community EventHubs, Capcom's Christian Svensson tackled the accusation that DLC characters in MvC is "just wrong" thusly:

"Suffice to say, there are differing views on DLC. Everyone needs to decide whether there's value in the offering or not and make your purchasing decisions accordingly. That's true not just of MvC3, but of all games.

"As I've stated in prior interviews, DLC is part of the business model these days given the massive costs of production and can be the difference between a profitable product and an unprofitable product"

A fair point on the surface of it. Games are insanely expensive to make these days, and publishers need to do everything they can to maximise revenue. And done right, DLC is a solution that benefits company and consumer alike. Gamers get more value out of their games and publishers get more value out of their investments. With the game assets already in place for the main game, a downloadable addition takes far less time and money to produce, and can add a tidy profit without ripping anyone off.

Above: Marvel vs. Capcom 3 looks awesome. But shouldn't we get all the awesome when we first buy it?

What Capcom has so often done so far though, has often felt more like the ransoming off of standard in-game content. Remember Resident Evil 5's extra multiplayer game modes? Street Fighter IV's costume packs? And now we have extra MvC3 characters being released a tiny period of time after the game launches? This isn't adding value to a game. It's cynically milking a title by adding artificial charges. It's removing value and demanding extra money for its reinstatement.

Of course, Capcom isn't alone in this practice. Publishers will charge for anything they can these days. But look at something like the just-released Joe's Adventures DLC for Mafia II. That's a developer leveraging its existing work to add something significant to an already complete game experience, and as far as I'm concerned, that's how you do it. A fighting game essentially is its character roster, and restricting that from day one for more cash just feels cheap, as well as having the effect of splitting the community. And community is what Capcom traditionally excels at.

What do you think? Storm in a teacup, or is this a bit of a piss-take?

Topics

Capcom

46 comments

  • KANOBE - February 22, 2011 9:24 p.m.

    OK I AM CREATING THIS TOPIC BECAUSE I HAVE READ TONS OF FORUMS TRYING TO FIND OUT IF ANYTHING LEAKED ON DLC CHARACTERS ( BESIDES JILL & SHUMA ) FOR MARVEL VS CAPCOM 3 AND I HAVE READ NOTHING BUT A BUNCH LOW HOPES !!! I HAVE BEEN PLAYING GAMES SINCE ATARI 2600. I AM VERY KNOWLEDGEABLE WHEN IT COMES TO GAMES. NOW THIS TITLE IS BEEN IN POSSIBLE WORKS SINCE 2001 EVEN WITH ALL THE RIGHTS CRAP THAT CAME ABOUT BETWEEN MARVEL AND CAPCOM BACK IN THE DAY. EVEN THO THEY HAVE ONLY WORKED ON REAL PRODUCTION ON THIS TITLE FOR ALITTLE OVER A YEAR. THIS IS A HUGE TITLE !!! NOW IT DEFINITLY AINT NO CALL OF DUTY IN TERMS OF SALES BUT THIS GAME IS SELLING AND HAS TONS OF POTENTIAL. NOW DOES EVERYONE "REALLY" THINK THAT THEY WILL MAKE A THIRD INSTALLMENT OF THIS HUGE TITLE AND LEAVE TONS OF CHARACTERS OUT CONSIDERING THE OTHER TITLE HAD 56 CHARACTERS. THAT WOULD MAKE NO SENSE AND THEY WILL LOSE FANS IN TERMS OF THE FRANCHISE. THE BIGGEST THING THAT MADE THE GAME WAS THE FACT IT HAD TONS OF CHARACTERS, IT HAD TAG TEAM BATTLES AND MASSIVE ATTACK COMBOS !!! NOW ONLY MAKING ALITTLE OVER HALF OF CHARACTERS WOULD BE LIKE PUTTING A PUZZLE TOGETHER AND BE MISSING TONS OF PEICES. IT WILL NOT BE COMPLETE !!! NOW THIS IS MY GUESSTIMATION : MARVEL VS CAPCOM 3 WILL HAVE 54 CHARACTERS TOTAL WHEN ALL SAID AND DONE AS LONG AS THE GAME SELLS AND PEOPLE BUY THE DLC CHARACTERS THAT COME OUT AT FIRST. THE REASON THEY ONLY RELEASE A FEW CHARACTERS IN THE BEGGINING IT IS LIKE A TEST TO SEE IF THEY HAVE THE FUTURE POTENTIAL TO MAKE ALOT OF MONEY. IF THE DLC TANKS THEY WILL NOT PURSUE IT ANY FURTHER. IT COSTS MONEY TO MAKE EXTRA DLC CONTENT. AND IF THEY NOT GONNA MAKE A HUGE PROFIT MARGIN WHY PURSUE IT. THEY WILL BE FINE WITH THE AMOUNT OF CHARACTERS THATS IN IT ALREADY. THATS WHY THEY PUT 36 JUST INCASE THAT HAPPENS. IF THEY PROGRAMMED LESS CHARACTERS ON THE DISC THEY WOULD LOSE ALOT OF FANS. THE EVIDENCE : IF YOU ARE AT THE CHARACTER SELECT SCREEN EACH CHARACTER BOX ON THE LEFT AND RIGHT SIDE OF THE SCREEN OVER LAPS THE CHARACTER GRID ALITTLE LEAVING ROOM ON THE LEFT AND RIGHT SIDE TOWARDS YOUR TV. NOW IF YOU COUNT ALL THE CHARACTER SLOTS THAT ARE EMPTY ON THE GRID FROM TOP TO BOTTOM. THERE ARE " 18 " SLOTS . THEY CREATED IT TO HAVE 56 SLOTS MINUS THE TWO RANDOM SELECT BOXES. THAT LEAVES 54 CHARACTERS. ONCE THEY WERE TO REALEASE A CERTAIN AMOUNT OF DLC YOU WILL SEEN THE CHARACTER BOXES MOVE OVER TOWARDS THE LEFT AND RIGHT OF THE SCREEN EXPOSING ALL OF THE 18 SLOTS !!! WHY DO YOU THINK CAPCOM AND MARVEL HAVE POLLS OPEN RIGHT NOW FOR PEOPLE TO VOTE ON THERE BEST 5 CHARACTER LISTS FOR MARVEL AND CAPCOM !! http://www.capcom-unity.com/marvelvscapcom/go/thread/view/102977/26995765/Capcom_Character_DLC_Voting_Thread_(READ_THE_RULES) NOW THEY WILL RELEASE 6 CHARACTERS AT FIRST THAT ARE POSSIBLY SET IN STONE THAT WILL FILL THE FOUR EMPTY SLOTS AT THE TOP AND TWO EMPTY ON THE BOTTOM. THEN IT WILL BE UP TO THE AMOUNT OF MONEY THEY MAKE TO KEEP THE DLC ROLLING TO MOVE THE CHARACTER BOXES OVER TO EXPOSE THE OVERLAPPED GRID. NOW I AM SURE THIS IS WHAT THEY PLANNED. AND IM SURE THIS IS NOT SET IN STONE. IT RELYS ON US THE PLAYERS TO KEEP THE DLC ROLLING. THINGS THAT CAN MESS THIS UP IS ALL THE PENNY PINCHERS OUT THERE THAT BLOW UP FORUMS COMPLAINING ABOUT THEM SUCKING THERE MONEY OUT OF THEIR WALLETS AND SAYING THAT DLC IS A HORRIBLE IDEA AND SAYING THEY WILL NEVER BUY NONE OF IT AND THE ACTUAL MONEY THAT THEY MAKE OUT OF THE FIRST RELEASES. NOW THIS IS ALL MY HOMEWORK I HAVE COMPILED. NOTHING IS CONFIRMED THROUGH CAPCOM AND MARVEL BUT IF WE ALL OPEN UP ARE WALLETS AND BUY THE DLC WE WILL BE SURPRISED ABOUT HOW MANY CHARACTERS WE SEE IN THE NEAR FUTURE. PLEASE LOOK AT YOUR CHARACTER SELECT SCREENS IF YOU DONT BELEIVE ME !! HOPEFULLY IN THE NEAR FUTURE WE WILL SEE ALL THOSE EMPTY CHARACTER SLOTS FILLED UP WITH THE LEFT OUT AND NEW CHARACTERS COMING TO MARVEL VS CAPCOM 3 IF THIS IS TO HAPPEN,( GET 18 DLC TOTALING TO 54 PLAYABLE CHARACTERS ) THIS GAME WILL GO DOWN AS THE GREATEST FIGHTING GAME OF ALL TIME !! SO EVERYONE OPEN UP YOUR WALLETS AND BUY WHATEVER THEY GIVE US FOR THE GAME !!! THANKS
  • GillaMobstaYBD - February 18, 2011 10:14 a.m.

    I think the whole pre-order thing is gettin rediculous. I almost always get the CE becuse, i love the lunch boxes lil toys sticcers an junk i go ape shit over it. i love the fact that i paid the game off in full montns before it came out, and in doing so i get a a decc of cards..... and thoes who didn't get squat. But every time i go to picc up my lil haha fucc u look what my extra $20 bones got me. The dam stores always get 15 extra CE copies. That end up sittin around for like 9 months and get hevally marked down netx to nothing. Here in my local game store they have a ledgendary Halo: Reach for 65 buccs. I mean c'mon. So the 1st time i forgo thre pre-order i get hit with this!!!! I get less of a game..... WTF Capcom?
  • HardlyBirdman - November 29, 2010 5:16 p.m.

    I like the idea of DLC in general. I can think of a lot of niche games from console genrations past that never got a sequel that I would have liked to have maybe gotten a little more of, or dlc that changes things up in a radical way that they could not get away with on a full release. If it's not something you're interested in, don't buy it. There is no reason anyone should need ALL of the dlc, unless they really really like that game. On a fighting game like this, I'm kind of split. On the one hand, characters are the meat of the game, so I feel like this is an excellent place for meaningful DLC (I suppose you could also do something like a tekken force mode as DLC...but I'm not sure how big the market for that would be (Imagine a sidescrolling MvC beat-em-up DLC!!)). On the other hand, is there a way for two friends who each buy a DLC character they like to then play each other in 'split-screen' with those characters from different PSN/XBL accounts? Also, DLC on disk does not sit quite right, but I suppose the argument can be made that they could have just held them back and forced you to download the data, would that really be better? If the work is finished, it makes a certain kind of sense to ship it on disk and save you the download time. And I imagine that with capcom's past record of fighting game balance (not that MvC is really the poster child for that) that there was a decent amount of work that went into planning what characters would be standard and which could be added later without throwing off that balance. However, seeing as Shuma-gorath and Jill are characters from MvC2 most of the work is the new character models....so getting them as DLC is kind of like getting a new skin (plus a recycled character)....ugg, maybe I'm digging myself a hole there.
  • NightCrawler_358 - November 25, 2010 1:06 p.m.

    What are you doing capcom?? next they'll announce a crap load of megaman-helmetless or volnutt, or costume colors for 5 bucks each. Thats ridiculous.
  • Robusken - November 25, 2010 3:46 a.m.

    I love Capcom but jeez DLC before the game is even out? I can kinda settle with not having those two in the game. But if Pheonix Wright goes up for DLC I have to buy that..
  • CoryRX8 - November 25, 2010 2:22 a.m.

    @FoxdenRacing Fair enough. You're right, Capcom does have a habit of milking DLC a little more than most publishers. Even if this practice is a bit different from their previous behavior with DLC, you're right in that they probably don't deserve the benefit of the doubt here.
  • Defguru7777 - November 24, 2010 11:25 p.m.

    I don't think it'd bankrupt Capcom to put these characters on the disc. Maybe instead of spending time trying to rip off gamers, they can spend time convincing people to buy their game. As for other DLC, I generally like it if it's done well. Story expansion, yes. Map packs, yes if I play the game enough (Halo, Gears of War). Costume packs, no. DLC already on the disc? Absolutely not.
  • Amnesiac - November 24, 2010 10:25 p.m.

    I was already planning on getting the CE, but I don't at all like this business model. And as David pointed out, it's not like this is the first time they've pulled crap like this. I know that Capcom frequently goes out of their way to please fans (this game and the US release of Tatsunoko vs Capcom realistically should never have happened in the first place, but Capcom went out of their way to make them both happen), so it confuses me that they would repeatedly give those same people they show so much love for the shaft.
  • ChuckB - November 24, 2010 9:52 p.m.

    "As I've stated in prior interviews, DLC is part of the business model these days given the massive costs of production and can be the difference between a profitable product and an unprofitable product" How about not nickling and diming? Oh wait, because nobody cares about having that 15 dollar price count of DLC actually worth something anymore.
  • eltonbm - November 24, 2010 9:43 p.m.

    That´s it! Capcom is really into Ayn Rand now: Gain as much as you can and make everyone thinks that they are happy with it. Get ready for some more absurd DLC for SSFIV and everything else. A Super MvsC 3, 9 months later with 20 new chars and levels and musics and balance would be rather expected and even wanted, but DLC months before the game is on the market? Now all Capcom fans: you really think they ever listen to your voices? They just put all we talk in a trash can. They have their plans and live of a group of blind fanboys, just like Nintendo. And you are going to buy the DLC, right? Right...
  • HarryBalls - November 24, 2010 7:52 p.m.

    Fer fucksakes, just wait until they release SUPER Marvel v Capcom 3. You know it's gonna happen.
  • Jack_Burton - November 24, 2010 7:49 p.m.

    Do a "Top 7 games with no DLC".
  • pizzasmellslikechrisantista - November 24, 2010 7:49 p.m.

    DLC should be something made after the games release that the developers didn't think of or have time to put into the retail version.
  • Crabhand - November 24, 2010 7:18 p.m.

    I'm a huge DLC whore (I've made no secret of that), but even I find this kind of a crap completely ridiculous. DLC should extend the life of a product by keeping it's content fresh (such as Dragon Age or Mass Effect) not be purposefully omitted while the game is in development just to make more money. It's not good for the players and it doesn't help their image in the industry. I was already on the fence about MvC3, and this sort of crap is the kind of thing that turns away potential customers.
  • ThatGuyFromTV - November 24, 2010 6:47 p.m.

    let me take a wild guess at the average rage answer to this: "CAPCOM SHOULD GO DIE CAUSE THEY TRY TO SELL CHARACTERS FOR EXTRA MONEY I HATE DLC I HATE GAMES DIE CAPCOM DIEDIEDIEDIEDIEDIEDIEDIE" this is quite the ripoff, though. EA has a bunch of dlc packs for their games unlocking everything right from the get-go, but they unlock stuff that could be unlocked through playing the game. I'm fine with that, though I would never do it myself cause I feel like I'm cheating. Selling characters that are already established in the roster feels like robbery, especially when they're already on the disk.
  • city17fan - November 24, 2010 6:09 p.m.

    No sir, I will not deal with it. I simply will not buy it. End of story.
  • FoxdenRacing - November 24, 2010 5:59 p.m.

    @CoryRX8: Agreed. I'm fine with the what they're doing at its purest [free DLC for getting the collector's ed]; what annoys me is their attitude about it.
  • Spacegrass - November 24, 2010 5:55 p.m.

    It's time we started boycotting publishers that do this. They have so much disrespect for their consumers that they think they can walk all over us and we'll buy their products anyway. The only way to make them stop is to stand up for ourselves; if we make it unprofitable for them to charge us for content that should have been in the game, they'll stop doing it.
  • StrayGator - November 24, 2010 5:54 p.m.

    If the additional fee characters ("downloadable content" doesn't really fit here) were all cult B-listers (Bone claws Wolverine, Tron Bonne, H.P.L.-esque Macrophage thing, Durumarumu(sic)) with all the poster characters (Ryu, Jill, Dr.Doom, Spidey, etc.) avilable for everyone, I might have considered it fair.
  • Japanaman - November 24, 2010 5:33 p.m.

    If they max out the game's 50gb Blu-Ray on PS3, then sure, I'll pay for more characters.

Showing 1-20 of 46 comments

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