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Can Jerry Bruckheimer attract female gamers?

Asked why so many videogame adaptations from Super Mario Bros. to Doom have failed, Bruckheimer replied, “I couldn’t tell you that. They just haven’t quite captured the imagination of the audience yet, but they will. I think it will definitely happen, whether we do it or other people do it.”


Above: When game movies are utter garbage

Because Bruckheimer is now coming at games from both sides, developing games and turning them into movies, he believes it’s possible to launch a new franchise as a game before bringing it to film.

“I think games are another form of entertaining audiences,” said Bruckheimer. “Gamers do it very successfully. We can use our storytelling skills and our character-development skills to work with gamers and hopefully develop some interesting games.”

Given the typical two year development cycle for an original game, it will be a while before gamers get to see what Bruckheimer can add to the videogame genre. But MTV Games has high hopes for the producer.

“Bruckheimer could lead with convergence, particularly with TV to online gameplay,” said Toffler. “I think Jerry is definitely a pioneer that could figure this out. Because of his intimate understanding of how films and TV are made, and his soon-to-be knowledge of how games are made, he may be able to put together the pieces like no one else has.”

Bruckheimer is a bit more cautious when it comes to convergence.

“I think it’s going to depend on a project on project basis,” said Bruckheimer. “I can’t make an overall statement because you never know. I’m sure somebody will achieve convergence between these mediums. Hopefully, we’ll be one of them. But you never know.”

Since he’s not a gamer, Bruckheimer keeps abreast of the games business by reading about it. He also makes a point of hiring game industry veterans to steer his newest venture.

“I’ll certainly be involved in these games, but I’m reliant on my talent that I’ve hired and the talented game developers that we’ll be working with,” said Bruckheimer.

He’s also reliant on the technology inside of the game consoles.

“The new consoles that will be coming out in the next five to 10 years I’m sure will almost be lifelike with the characters,” said Bruckheimer. “I think that’s really exciting. I guess anytime you can have a clearer picture, more interesting graphics, more computer power; it's better for the audience to enjoy it.”


Above: Disney’s G-Force – reasonably cute

At the end of the day, whether he’s overseeing his latest summer blockbuster like Disney’s G-Force (opening July 24), or creating a new game, the end goal remains the same.

“I think it’s all part of entertaining people and taking them away from their daily lives,” said Bruckheimer. “The game companies have done an excellent job and their successful games are doing that. It’s the same thing we try to do with our movies. That’s the name of the game - entertain an audience.”

Jun 30, 2009


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46 comments

  • Cyberninja - June 30, 2009 6:27 p.m.

    i hope he can attract female gamers so i can get a date
  • thomashalpenny - June 30, 2009 7:59 p.m.

    @ Cyberninja : fagget
  • Mittenz - June 30, 2009 8:03 p.m.

    @thomashalpenny: illiterate
  • MechGyver - June 30, 2009 8:45 p.m.

    What Bruckheimer is saying is that having a great physic helps you get laid.................
  • shadowmaster187 - June 30, 2009 9:13 p.m.

    @ cyberninja Seriously dude, go outside and find a girl...Stop dreaming, no girl any regular guy is gonna get is gonna be Laura Croft ya know? @MechGyver Wtf...
  • Cyberninja - June 30, 2009 9:21 p.m.

    @shadowmaster187 i was joking i am on vaction. i am going to ask girls out when i get back to high school. i was just saying something that went with the article.
  • Conman93 - June 30, 2009 10:01 p.m.

    If the prince of persia movie is anything like the pirates of the caribbean movie, it will be AWESOME
  • GoldenMe - June 30, 2009 10:26 p.m.

    FLAME WARS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • moronboy - June 30, 2009 10:31 p.m.

    @GoldenMe Peeps were hating before I left my comment @Cyberninja No your not @shadowmaster Disney will at least be capable of making a movie based on a game that people will be able to sit through the whole movie.
  • WrathLord03 - July 1, 2009 1:17 a.m.

    To those people who think disney can't be kickass, just take a look at a game called 'Split Second'. Although the Prince does look a little confused in that screenshot of the movie...
  • PinkLenny - July 1, 2009 2:18 a.m.

    Cyberninja says "before anyone else say something about it sims is story driven because it the unique story of your sim." That sounds smart on the surface but really, who would watch a movie about the sims and who would read a book about the sims. no one. why? cause there is no story. And going back to the original statement. Girls are more aimed at story driven games such as the sims. Ok, way to generalize girls and make a claim about a game that's not true at all. Proves how much he really knows. Think anyone posting comments right now would have said something like that? No. And by the way @GRwarrior don't tell everyone else what not to argue about.
  • RedOutlive10 - July 1, 2009 2:28 a.m.

    I hope they don't screw up. PoP Sands of Time got one of the best game stories ever, it's up to him to make it live to its potential.
  • garnsr - July 1, 2009 4:27 a.m.

    Did this article actually say anything about girl gamers? Maybe I missed the part where he spilled his secret. It mostly just said Bruckheimer knows how to make movies and games and mixtures of the two, I thought.
  • phoenix_wings - July 1, 2009 5:12 a.m.

    @garnsr. I just figured that he'll get a really hot body for POP, and it'll work itself out. Kind of like how a bunch of Star Trek fanboys figured that having Quinto as Spock would get more girls interested in Star Trek. Ugh.
  • lovinmyps3 - July 1, 2009 6:12 a.m.

    The sims? Story driven? Seriously? And I didn't know there was a Sands of Time movie comming out. I was slightly excited until I saw the word "Disney". Disney Pixar pictures are about the the only good thing Disney is able to crank out lately so I'm extremely disapointed.
  • lovinmyps3 - July 1, 2009 6:14 a.m.

    @phoenix_wings They're "Trekies", not fanboys. Sorry, I had to correct you.
  • lovinmyps3 - July 1, 2009 6:20 a.m.

    I keep forgetting the "Pirates" franchise is Disney. So I stand corrected in saying Pixar is the "only" thing worth watching that Disney makes (these days at least). And sorry to comment three times. (Is that Jake Gyllenhaal in that Sands of Time shot?)
  • phoenix_wings - July 1, 2009 6:40 p.m.

    lovinmyps3... Actually, "Trekkies" are older Star Trek fans, "Trekkers" are the new ST fans. And it doesn't matter, they're fanboys regardless.
  • alanmusician - July 1, 2009 7:11 p.m.

    What a joke. I enjoyed Pirates of the Caribbean, but this guy obviously not only does not understand the gaming industry, but also severely under-estimates it. If his example of a story driven game is the Sims, he obviously has done a very poor job of keeping up with the industry. He probably has no idea that games like Deus Ex, Thief, Half-life, Portal, Bioshock, and Metal Gear Solid have already been made. Most of these games had more involved story-telling than Bruckheimer's movies. It's also interesting to note that while many people assume better story-lines will attract female players, that hasn't ever really been the case in the past. None of the games that I mentioned before have appealed widely to female gamers. Portal is probably the closest, but it is at heart a puzzle game; which is the genre that has historically been the most successful with the female demographic. I love these quotes: “I think games are another form of entertaining audiences,” said Bruckheimer. No, really? "Since he’s not a gamer, Bruckheimer keeps abreast of the games business by reading about it." Yeah, that wasn't to hard to figure out. Wonder what he's been reading? I can't imagine any real innovation coming from this. Call me when Roman Polanski makes starts making video games.
  • oreomonkey - July 2, 2009 5:22 a.m.

    @Everyone Your Pathetic, get a girl the old fashioned way, before the internet relationships were so tough you actually had to be in people's presence and stuff.

Showing 1-20 of 46 comments

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