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Call of Duty: Black Ops cost more than Modern Warfare 2

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It’s not clear whether or not Call of Duty: Black Ops can best the sales record of set by Modern Warfare 2, but we can be certain that Activision spent more money on the Treyarch-developed shooter than it has on any of its previous titles.

In a recent earning’s call, Activision CEO Bobby Kotick called Black Ops “the biggest investment that we’ve ever made in a launch of a title.” But according to Kotick, that money was well spent, citing a larger installed base of consumers (that’s you!) and Black Ops’ “broad appeal” as the main reasons to be optimistic about the upcoming shooter’s sales.



“The installed base of hardware is bigger than it’s ever been. The product has incredibly broad appeal, but it also has a whole host of functions that are going to be unique to the core consumer… And from that perspective, we feel that it’s the most appropriate Activision product to put these kinds of resources behind. And I think there’s a lot of competition, not just from games but from a whole host of other things that you can do with your leisure times,” said Kotick.

It looks like Activision’s investment in promoting Black Ops is paying off. According to Pacific Crest Securities analyst Evan Wilson, Black Ops is leading Modern Warefare 2 in pre-orders. But this doesn’t necessarily mean that Black Ops will sell more copies than its predecessor’s sales record of 16 million copies sold in 2009. Citing retail sources, Wilson estimates that Black Ops will wind up selling about 12 million copies.

Aug 6, 2010

Source: CVG

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32 comments

  • TheIronMaiden - August 11, 2010 10:47 p.m.

    hmmmm I just keep leaning away from this franchise with every article I read about call of duty and activision. O well I know I'll end up playing black ops somewhere down the line anyway.
  • pin316 - August 9, 2010 11:09 a.m.

    Not too bothered here. I'll be waiting for reviews to come out to see what it's like, and then if they're favourable i'll wait until it's come down to a decent price and pick-it up then. I don't play MW2 online anymore, as ever since Gears2 had the TU6 update released it's been brilliant. I'll be buying Reach for definite which should keep me entertained shooter-wise for 6 months, and then Gears 3 is out which is another definite, so i'll probably just do Black-Ops the same way i did MW1 - get it 1-2 years after release and just really enjoy the campaign.
  • D0CCON - August 8, 2010 3:37 a.m.

    possibility and then there's the king, Portal 2 (crap that was long). tl;dr, I know.
  • D0CCON - August 8, 2010 3:36 a.m.

    At first, I thought that meant this game would cost $70 instead of $60 or something like that (although that would have been costs, not cost, in the headline). Hopefully the money spent will help make for a better game. I do plan on trying (probably buying, I'm still a COD fan no matter how much hate people throw at it) the game and I know my friends will get it fast (especially the one who prestiged in MW2 seven times and has a KD ratio of 1.42). I'm guessing Vietcong Zombies (or something like that) will be back and if I remember correctly, WaW's campaign did last a decent length of time, at least I thought so. The only problem comes with choosing this or one of the other games that'll be coming out. I like COD more than Halo, but Reach looks interesting. Knowing the creativity of the user base, LBP2 will be worth buying. If good possibility and then there's the king of them all, Portal 2.the career and multiplayer are fleshed out, GT5 is still a
  • Primes - August 7, 2010 5:55 p.m.

    Zombies??
  • CandiedJester - August 7, 2010 3:16 p.m.

    Nazi Zombies.
  • Crabhand - August 7, 2010 10:07 a.m.

    And yet, in spite of all of the claims from media outlets that this game, astoundingly, won't suck, I have no intention of purchasing. I was willing to put up with Activision's rape of the Guitar Hero franchise as long as I would still get great games from Infinity Ward, but the last 8 months have really proved that Activision games are not worth supporting.
  • FallingOcean - August 7, 2010 6:43 a.m.

    Cod has got to be the best series of games on the market i think that MW2 has a great multiplayer and campaign. i would like to see black ops improve on the length of the campaign and bring something new to the multiplayer
  • soccerclownking - August 7, 2010 2:55 a.m.

    I'll be too busy with Red Dead Redemption DLC, thank you very much.
  • kyle94 - August 7, 2010 12:12 a.m.

    @Nuno004 The single-player was short and the plot made as much sense as a sub-par Michael Bay film. I loved the first MW game, especially for the nuke scene. MW 2 was at best, average.
  • nuno004 - August 6, 2010 11:45 p.m.

    @ kyle94 the single player is epic and the online is only glitchy with a bad connection foo
  • Defguru7777 - August 6, 2010 11:07 p.m.

    Too many other better games are out to play. Maybe I'll get this when it goes down in price. Crap, and I've still got a lot to do in Modern Warfare 2.
  • Camoxide - August 6, 2010 9:24 p.m.

    Modern Warfare 2 may be the last COD game i buy...
  • JADENkOTOR - August 6, 2010 9:18 p.m.

    @ handgrenade: I liked that
  • kyle94 - August 6, 2010 9:15 p.m.

    Meh, the latest Call of Duty games haven't been very good. COD was great, COD 2 was great, COD 3 was mediocre, Modern Warfare was great, World At War was overrated, and Modern Warfare 2 had a crappy single-player and a glitchy multi-player. I'm starting to think the series is going downhill. Not to mention the last good Vietnam game was...what, Battlefield Vietnam?
  • JohnnyMaverik - August 6, 2010 9:15 p.m.

    Well if it has a longer campaign and multiplayer that's actually been properly tested, that makes perfect sense. COD is still their big franchise so of course they were always guna pump some cash into this.
  • ultimatepunchrod - August 6, 2010 9:12 p.m.

    awww only 12 million copies? that sucks for activision. they must be super dissappointed
  • TheHolyHandGrenade - August 6, 2010 8:45 p.m.

    with LittleBigPlanet 2, Starcraft 2, and Portal 2 comming up, this is very low on my list. Like this low.
  • Twizinator - August 6, 2010 8:31 p.m.

    @ GermanMafia94: are you playing on a console or on the PC? because on the 360 i rarely find people who quick-scope. UMP45s are everywhere because they are good. do what i do: get better. snipe their ass from afar (depending on the map this may not b possible :P) @ Thuperman: i dunno about Spec Ops, but some kind of multiplayer is confirmed. @ nuno004: i definitely agree, if they charge xtra i will be very sad.
  • ventanger - August 6, 2010 8:23 p.m.

    @Dabeguin: The rumors that it will be "pay to play" aren't true. Don't be stupid.

Showing 1-20 of 32 comments

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