Call of Duty is one of the biggest franchises in gaming. How much has Activision's shooter changed the way we play over the course of just a single generation? Clue: it's 'quite a lot'.
The hardcore are bound to jump into the next generation at the first opportunity. Everyone else? They're being given plenty of incentive to stay in the past.
It's the most important part of any action game, but it's been left to rot in favour of cheap thrills for the best part of a decade. That needs to change.