A new report on Activision Blizzard's stock prospects from analyst firm Stern Agee reveals that the company's Titan project, first hinted at in late 2010, is a new MMO separate from the company's existing properties. Existing MMO fans are already spoiled for choice: between Blizzard's own World of WarCraft, titles with MMO elements such as the Diablo series, and upcoming releases like Star Wars: The Old Republic, there's enough content to fill several lifetimes. However Titan (working title) is said to target a “casual” audience, who may not yet have sampled the joys of grinding and gold-farming.
Above: Think this looks kind of ridiculous? Maybe you're more of a Titan type
The revelation of Titan's casual focus explains why, back at Blizzcon 2010, Blizzard's Mike Morhaime speculated that “World of Warcraft can continue co-existing with our new MMO and some people might prefer the new one, some people might still prefer to play World of Warcraft.” Titles like Farmville show that newer audiences are perfectly comfortable grinding away at a game and strategically managing their network of fellow players – skills once thought to be the exclusive province of the MMO hardcore. Morhaime told Blizzcon audiences the company wanted to experiment, to “go in different directions and still have a great massively multiplayer experience,” and the Stern Agee report suggests strong financial confidence in this approach. What do you think of the idea?
Jun 30, 2011
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