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Blizzard: Titan project is a “new casual MMO,” says analyst

A new report on Activision Blizzard's stock prospects from analyst firm Stern Agee reveals that the company's Titan project, first hinted at in late 2010, is a new MMO separate from the company's existing properties. Existing MMO fans are already spoiled for choice: between Blizzard's own World of WarCraft, titles with MMO elements such as the Diablo series, and upcoming releases like Star Wars: The Old Republic, there's enough content to fill several lifetimes. However Titan (working title) is said to target a “casual” audience, who may not yet have sampled the joys of grinding and gold-farming.


Above: Think this looks kind of ridiculous? Maybe you're more of a Titan type

The revelation of Titan's casual focus explains why, back at Blizzcon 2010, Blizzard's Mike Morhaime speculated that “World of Warcraft can continue co-existing with our new MMO and some people might prefer the new one, some people might still prefer to play World of Warcraft.” Titles like Farmville show that newer audiences are perfectly comfortable grinding away at a game and strategically managing their network of fellow players – skills once thought to be the exclusive province of the MMO hardcore. Morhaime told Blizzcon audiences the company wanted to experiment, to “go in different directions and still have a great massively multiplayer experience,” and the Stern Agee report suggests strong financial confidence in this approach. What do you think of the idea?

Jun 30, 2011

[Source: Gamasutra]

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15 comments

  • bassfu - July 5, 2011 1:07 a.m.

    I thought WoW was Blizzard's new casual MMO? MIRYT?
  • casXey - July 1, 2011 8:43 p.m.

    Casual gaming? If people are casually gaming, then why don't they make it free to play?
  • BadLadJon - July 1, 2011 5:36 p.m.

    hope they still the same amount of effort into WoW exspansions
  • NelosAngelos - July 1, 2011 5:23 p.m.

    Hmm, casual is considered a bad word to most gamers. While I still enjoy WoW, I am curious to see what this is all about. Casual could mean something entirely different after all, it is coming from Blizzard, everything they slap a Blizzard sticker on usually sells itself, and with good reason, it's fun. And the little hater kids that think Blizzard is going the way of the Wii, Kinect, or Move family mini game-a-palusa, get over yourself, you're getting another starcraft expansion and Diablo 3. They gave the babies their bottles now.
  • HereComesTheHypeTrainCHOOCHOO - July 1, 2011 2:11 p.m.

    As far as I'm concerned I won't consider it "casual" until they announce it releasing on the consoles. Gamepads aren't ideal for MMOs with true depth.
  • TheHungryLemur - July 1, 2011 1:14 p.m.

    Well I hope it's not just a watered down WoW to be honest... Even though I'm not much of a PC gamer. :P
  • VMPSaberwolf - July 1, 2011 9:38 a.m.

    I am on the fence honestly. I think Blizzard would do better to tweak WoW to cater to everyone, rather than it be one way or another. Give more options when running dungeons /raid, such as "casual" mode, where everything is nerfed 25-50% but the loot isn't as great, but this way people can at least progress and see end game content. Leave Normal and Heroic alone so that people wanting a challenge can do those. I am not interested in dropping another $15 a month for another MMO, in today's economy not everyone can afford it.
  • ObliqueZombie - July 1, 2011 5:20 a.m.

    I JUST got into World of Warcraft, so I can't, at the moment anyway, see me playing this. But if it's "casual" in the sense of lack of time dedication, but still fun "quests" (whatever they'll be in Titan), interesting worlds, and great narratives, I'm already interested. Blizzard hasn't disappointed me yet, and I don't foresee this a mistake.
  • ParanoidAndroid - July 1, 2011 4:41 a.m.

    @TheWerebear You're being ridiculous. Why do you feel so self-entitled, like all Blizzard games must appeal to one type of gamer; you? You don't have to play WOW, and it's not like Blizzard have forgotten their pre-existing fanbase; we just got StarCraft II and Diablo III is on the way.
  • Gex4212 - July 1, 2011 4:15 a.m.

    Back in the Vanilla days. WOW took months sometimes a year to fully progress as a guild. MC and BWL raids were like 5-7 hours depending on skill and motivation of the guild. And to gear every single member of the raid make the raiding last for almost a year lol. Lvling took so long it almost required an entire day to level up. WoW is considered casual to me but it has its hardcore elements when it comes to raiding.
  • falcon4196 - July 1, 2011 2:50 a.m.

    I'm guessing this crushed any hope of a Starcraft MMO
  • UsernameLoser - July 1, 2011 2:22 a.m.

    BLIZZARD WINS CASUALITY
  • TheWerebear - July 1, 2011 1:58 a.m.

    Even if this is financially a good move for them, and it probably is, the idea of Blizzard making anything more casual than WoW disgusts me. They used to be a developer that made games for gamers, not the untapped demographic. I was hoping for something better than WoW, not something distilled. I'm sure I'm not the only person that will refuse to pay a monthly fee for "casual". Perhaps I'm just a ranting fanboy that's disappointed in one of his previously favorite developer's past 5 years but the gall of a company to build up such anticipation for a casual game? What douchebags they are now.
  • Bladex206 - July 1, 2011 1:05 a.m.

    From what I have heard you can play WoW pretty casual can't ya? I'm excited for this. I need a new MMO to keep me busy during big game releases.
  • aman123 - July 1, 2011 12:55 a.m.

    Casual? I'm a WoW player and this honestly sounds nice. I am REALLY curious as to what Titan is though. But, Blizzcon this year eh? Maybe they'll reveal some stuff.

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