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Assassin's Creed 3 TV spot declares war is upon us

Prepare for war

Words: on September 7, 2012
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Most of you probably already have your minds made up about whether or not you're going to be buying Assassin's Creed 3, and aren't really going to be swayed by one more piece of advertising. That said, it's always interesting to see how companies undertake the unenviable task of trying to sell a game to the mass public.

 

Time will tell, of course, but we think this ad has what it takes to sell the game to the chest-thumping "murrica" crowd. Let's just hope it airs right after the national anthem when we're all hopped up on patriotism.

AC3 is set to launch next month on October 30 for PS3 and Xbox 360 and on November 20 for PC.

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Platforms:

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Topics:

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7 comments

  • jimzhang - September 9, 2012 11:31 p.m.

    wow,it looks very cool.<a href="http://cosplaysky.com/cosplay-costumes/game-costumes/assassin-s-creed.html">Assassin's Creed</a>,I like it.

  • bebl09 - September 8, 2012 3:53 p.m.

    I wonder how many people are gonna be surprised when they buy this game and it isn't all about killing redcoats, freedom and 'Murrrica!!' Also, what's the bet that when he says "maybe one day this country will be free" in the ad, he means free from the templars, rather than what the ad is using it for, ie drumming up more patriotic furore from its target audience.

  • system1988 - September 8, 2012 1:11 a.m.

    What annoys me is that subtle evolutionary approach towards civilizations. The entire game vibes of "it all comes to this era and part of the world", as if the States are the ultimate stage of human evolution or something. Social darwinism is crap btw. Sociostructuralism 4ever. Anyway, I am a hardcore fan of the series since 2007 so these little things do not affect the fact that I am going for the collector's version. Still, I will have to wait 20 days for my share of 1750's Boston! What's with Ubisoft and the PC market anyway? When will they grow up?? From what I can tell though, the wilderness part of the game as well as the naval battle maps were created to compensate for the fact that the two major cities of the game are actually pretty smaller than the cities we are used to.

  • Markoose16 - September 7, 2012 6:04 p.m.

    That's not so hyper patriotic compared to previous trailers. It still grinds my gears how they badger on about 'freedom' though. Slaves fought for freedom. As long as Britain isn't shown massacring civilians (5 people does not count as a massacre Boston) I'm not too fussed. I have faith that there will be some shades of grey and perhaps a twist towards the end where a big player on the US side will turn out to be a templar.

  • Pyrophobia - September 8, 2012 10:13 a.m.

    Just so you know, they've already said both sides will have Templars, they're just focusing on the US side due to the massive market for patriotism in the states and the apathy of us Brits towards "negative" portrayals. :P

  • bebl09 - September 8, 2012 3:48 p.m.

    I'm not sure if they're portraying us as bad because we're apathetic, just cause we're a much smaller market than the US is. Although yeah, they are much more receptive to patriotism than we are...

  • samiamJack - September 7, 2012 1:55 p.m.

    Yeah I was already going to bye this no matter what but I can see what they are trying to do with this add and the hyper patriotic ones which came before it. Funny thing is it wouldn't surprise me at all if the game is way less one sided than the adds seem to portray, after all what's the best way to sell a game with way more grey than black and white? that's right pretend like the grey doesn't exist because the people who will buy the game for the more interesting aspects of the story will buy it no matter what the adds say. They are simply trying to appeal to a wider audience with this add campaign

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