Arrow, Beauty & The Beast and Vampire Diaries Footage in CW Rebranding Video

http://www.youtube.com/watch?v=zLOYf4MPLUg

Is that a hint of a mask we can see on Arrow 's face or is he just a bit enthusiastic with the guyliner? Not sure about all this PravocaTV and SuggesTV nonsense, though. Doesn’t exactly roll off the tongue. But w’re sure some PR agency just got rich.