As instantly attractive as the thought of ruling an MMO space is, the implications of the ArchLord system are likely to be far less attractive to players outside of Korea. For example, we expect an intense focus on extremely complex, organized combat between various factions and guilds. Solo and even small group players, for instance, might not find themselves with much to love here.
Similarly, ArchLord candidates will probably need to be nominated representatives of large, powerful guilds, or more likely, alliances of guilds.
Genuine political and social hierarchies within virtual worlds may be exciting to academics, but they're probably anathema to stateside gamers. Most of us still think that everyone can become a hero - especially in an MMO. It looks like you'll still be able to in ArchLord, but just like the real world, you may need a pretty extensive group of powerful friends to rise to the top.