"I think PS3 'wins' this battle," Pachter toldReuters. He said that if sales of Take-Two'sGTA IVcome in at the high end of the 9-12.5 million unit estimates during 2008, the game will directly drive sales of two million additional PS3s this year, compared to one million Xbox 360s.
While the Xbox 360 standalone version of GTA IV will doubtless sell more units than thePS3version due to the higher installed base the 360 commands, BMO Capital Markets analyst Edward Williams says some consumers may have been waiting for marquee titles like GTA IV before hopping on the PS3 bandwagon.
"So many people who owned thePS2went into PlayStation family because of GTA. The release of GTA IV could expedite their decision to upgrade," he noted.
While Microsoft has vowed to back GTA IV - as if were a first party product - with a high-profile marketing campaign, Sony announced Wednesday the upcoming release of an official PS3 hardware bundle including a copy of the game for Europe, Australia and New Zealand.
Apr 28, 2008