GR: Some years back, you were named one of the next ten Gaming Gods. How applicable do you feel that title is today?
AM: I use my "Gaming God 10% Discount Card" wherever I go, but to tell the truth, I always feel a little guilty about it. I think I'd just prefer "Gaming Guy" or even just "Guy."
GR: You've been a part of a pretty wild developer royalty phenomenon, where developers (specifically designers like yourself) have been hailed as kings of the industry and rock stars. Got any crazy stories about your experiences at the top of the gaming food chain?
AM: I try not to live like "the legend." I'm just a normal guy. At the moment I live in a quaint little fishing village on a tiny island off the coast of China. I like it because people don't know me, they don't recognize me and that makes it much easier to steal their wallets and cell phones.
GR: The industry has undergone some severe changes since you've been around. What kind of issues face the small creative developers of today and what do you feel is their best course of action?
AM: Any small- to medium-sized developer out there needs to be working on "blue ocean" strategies that stay far away from the territories marked out by companies like Sony, Microsoft and EA. Develop innovative game titles using innovative development techniques. The bright side is that these are happy days for small developers - episodic and casual games are taking off, web based and MMO titles are ruling the world and the big boys are in a bloody battle to the death in an arena that most cannot and should not attempt to enter. My thought is that during a war like this you either want to be making the popcorn entertainment that keeps everyone's minds off the bloodshed or making the bullets and tanks that the big boys are using to blow each other up. That means you do casual or innovative games and/or get involved in outsourcing to serve the giants.