Alan Partridge is a veritable British comedy icon.
With the release of Alpha Papa , fans get to see him like never before, wrapped up in a Die Hard -style hostage situation.
We sat down with its star Steve Coogan, director Declan Lowney and writers Neil and Rob Gibbons to discuss Alan's enduring legacy - and what they reckon he'd be like as a pensioner.
Alan Partridge: Alpha Papa is in UK cinemas now.
And watch four other Alan Partridge videos in our Alpha Papa playlist, as we chat movie sequels, new spin-offs, the difficulties of bringing the show to the big screen, and quiz the quartet on their favourite ever Partridge moments.