Exclusive: After two years, Evony is bringing sexy back – but why, and what's different?

Reopening the wound?

Their commitment to "doing it right" has led them to the new campaign, where the model being shown is actually relevant, and, most importantly, not being victimized. “In this series we are actually empowering the character. Eva is not shown as a victim or lady in distress, with a sword pointing to her bosom," says Cerrato. "She is the one holding the sword.”

But there needs to be something more, doesn't there? There wasn't an outcry from players demanding to see women in the ads again – why bother reopening that wound? Because people click on them more. Plain and simple.

"Closely monitoring our advertising efforts, we quickly saw that ads using real people consistently performed better. It's no secret that many competitors have arisen using our original gameplay model, and in the fast paced world of free-to-play it's important to put in our best effort to bring in fresh new players to compete with our current playerbase of 27 million registered accounts, " Cerrato explains. "It was also time to change things up and rise above the clutter with something different - but who knows, we’ll continue to gauge the success of our advertising efforts and may change this up as well."

Why you should care

But an ad campaign is nothing if it doesn't have something to promote, and Evony's developers are confident in the quality of their game. There have been a number of updates since the first iteration of the game launched in 2009, including the release of Evony: Age II. In Age II, new features and items were thrown into the mix such as Stratagems, which add complexity to the battles. Other features in Age II allow players to colonize enemy cities, even if that enemy city is run by an actual player.

More recently, updates have been made to the Evony toolbar, which further connects the player to the free-to-play MMO. Just this past week it received expanded functionality to allow players to receive alerts when they're being attacked, as well as offering them in-game bonuses. 

And, more important of all, the developers have learned their lesson. Or, at least they say they have. We're hoping, for Samantha's sake, that they let her keep her clothing on as the ads start rolling out. The campaign is set to launch tomorrow and we'll be watching them very, very closely.


  • Spybreak8 - November 10, 2011 9:09 a.m.

    Ahahaha, this was an amusing read.
  • mockraven - November 10, 2011 4:08 a.m.

    Anyone else notice that there's a reflection of the photographer's hand and his camera in the sword?
  • NullG7 - November 10, 2011 12:52 a.m.

    Not like anyone would really care but if anyone liked Evony like I did then you might love a FTP Browser Game called Travian. If you want to try just message my profile here on GR and I will give you a link to register and I will help you out.
  • RedHarlow - November 9, 2011 10:23 p.m.

    I saw those ridiculous ads the time and was curious to what the game actually was about but I never got around to playing it. I suspect the real game has far less scantily clad attractive women in it.
  • Ridgley - November 9, 2011 10:15 p.m.

    WTF is this sh*t?
  • TheZigMan - November 9, 2011 9:05 p.m.

    Why is this gaming news? If the website is going to be continually writing about this crap, I will be quite disappointed
  • kingsmikefan - November 9, 2011 10 p.m.

    It's news...about a video game. If you didn't want to read it, why did you click on it and comment?
  • TheZigMan - November 9, 2011 11:31 p.m.

    Clearly to b-tch about how terrible Evony is. Also if Evony is a videogame, then so is Farmville, flash games, and other dumb stuff like that. It is not worthy to be on a site like this
  • Unoriginal - November 10, 2011 1:11 a.m.

    Farmville and flash games are video games...
  • 510BrotherPanda - November 10, 2011 1:32 a.m.

    ...Meat Boy was a Flash game on Newgrounds before becoming Super Meat Boy..
  • lagcitylimits - November 9, 2011 7:36 p.m.

    That was.....informitive.
  • archnite - November 9, 2011 7:15 p.m.

    Please don't write about this ever again.
  • killemall - November 9, 2011 8:54 p.m.

  • Cwf2008 - November 9, 2011 6:42 p.m.

    Clearly games radar wanted an excuse to include sexy stuff and they don't give a crap about evony
  • kyle94 - November 9, 2011 6:18 p.m.

    ...Talking about Evony? Seriously? Gamesradar, please. I'm begging you. Please don't start writing articles about what we'll "expect in the next big Farmville update" or something like that. You'll break my heart.
  • BishopofHippo93 - November 9, 2011 6:14 p.m.

    I'm all for bringing sexy back.
  • Pwnz0r3d - November 9, 2011 6:02 p.m.

    Huh, i never knew this was an actual game. I thought it was a link to a virus under the guise of a pornographic medieval fetish porno.
  • gmcb2011 - November 9, 2011 7:21 p.m.

    A pornographic porno?
  • Pwnz0r3d - November 9, 2011 7:49 p.m.

    Yep. :p I did mean to put that in there, because to me it seemed like it was trying WAY too hard to sell itself to horny single men, so in essence i felt like it was a pornographic porno
  • chiuaha5734 - November 9, 2011 8:14 p.m.

    HAHA that made me crack up.

Showing 1-20 of 21 comments

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