Unit sales for the Nintendo 3DS have reached the one million mark in Japan. That’s usually good news, but while the milestone is a badge of success for any machine, it comes 13 weeks after launch, revealing that the 3DS system is moving at a snail’s pace when compared to Nintendo’s more recent handheld consoles. The original DS, for example, reached the same mark after only four weeks on the market.
Japanese sales scorekeeper Enterbrain reported the 3DS' achievement this week, having earlier notched up the one million milestone for the DS Lite and DSi after eight weeks. The ham-handed DSi XL (sold as the DSi LL in Japan) took 25 weeks to sell a million units in Japan – not surprising, as even chunky-pawed Americans were largely blasé about the device. Nintendo CEO Satoru Iwata has suggested that poor public education on Nintendo's part is to blame for a widespread lack of awareness regarding the 3DS' value, even among users themselves.
Notably, Iwata voiced similar post-mortem regrets concerning last week's Wii U unveil, suggesting some communications problems between the company's Thinking of Things Division and its Department of Making Sure People Know What Those Things Are may exist.
Jun 13, 2011